One of the most well-recognized brokerage brands in the industry, Advanced Markets, is opening a new branch in London. The brand new London office of the company will be headed by industry veteran Nina Baksh.
The offering through the new Advanced Markets UK entity will be similar to the company’s existing wholesale and institutional offerings. That said, the FCA-regulated subsidiary is an entirely new, stand-alone company from a regulatory, operational and technological standpoint.
Commenting on the launch, the founder and CEO of Advanced Markets, Anthony Brocco said: “The launch of our comprehensive London operation is an important step in the company’s global strategy.”
“It enables us to better serve our institutional broker and fund manager clients in the UK and Europe, by providing a regional matching engine, which is fully cross-connected with our bank and non-bank liquidity providers,” Brocco explained.
Advanced Markets UK Details
Advanced Markets UK is holding its own bank accounts with liquidity providers and its prime brokerage. The entity is launching with new trading servers in Equinix’s LD4 and LD5 data centers with the LD5 trade server cross-connected with liquidity providers in LD4.
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The server also functions on an entirely stand-alone basis, and no business or trades from Advanced Markets UK flow through the ASIC-registered company.
One of the terms of the FCA registration which the brokerage acquired is that it can deal with professional clients only. No retail clients will be onboarded, which is consistent with the company’s global policy.
The matched principal license of the company’s new FCA registration dictates that the firm has offset all client trades against bank or non-bank liquidity providers. This is consistent with the company’s DMA/STP model globally.
Advanced Markets is offering to its traders market access via its own proprietary platform Fortex, First Derivatives’ DMAhub and MetaTrader 4. The company is jointly owned by a wholly-owned subsidiary of Macquarie Bank, BGC Partners, and the firm’s management team.
Advanced Markets has already been actively operating in the UK market in the institutional space. The firm has been providing liquidity, technology and credit solutions to banks and brokerage companies worldwide.