While I’m not a big fan of simplified trading myself I still think that this is an interesting market segment which so far has only been tapped by eToro. Several other players in this niche, addressing this market each from a different angle, are binary option companies such as IG Markets, startoptions and anyoption and brokers offering Micro accounts (although this is not simplified trading per se it’s still relatively risk free trading).
eToro was a pioneer of simplified Forex trading with its downloadable trading terminal and lately is doing exceptionally well. It was interesting to see that eToro decided to introduce a web version of its platform even though at the beginning the company was convinced that there wasn’t any need for that. I guess they realized that offering both options is the best way to address all types of traders.
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The WebTrader has now been upgraded further and includes charts and news all in one screen. Another interesting addition is the Widgets section which now only offers the news widget but I guess will host more widgets as the time goes by. eToro is also the only platform I’m aware of that lets you choose your leverage dynamically, per each trade. It ranges from x5 to x400.