Social trading network eToro and West Ham United have announced a commercial partnership for a period of three years. The partnership involves the football club’s digital media and social media channels, which will be available for the purposes of popularizing the eToro brand.
eToro joins a number of firms across Europe that have partnered with trading related companies in order to popularize their brand and gain exposure to a different set of potential clients. Arguably, the betting habits of a good chunk of football fans are an attractive demographic for trading companies to target.
The social trading network has recently obtained additional funding, and will soon be rolling out its new trading platform in the coming months. The partnership with West Ham grants the company an opportunity to target a vast number of social media users with the football club’s following on Facebook, totaling 1.1 million and another 440,000 on Twitter.
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The Commercial Director of West Ham United, Felicity Croft, said in the official announcement, “Many of the biggest Clubs in England have agreed partnerships with social trading companies in recent months, and for West Ham to attract such a large and globally-successful player in this sector is a sign of our growing global reach and ambition.”
The CEO and Co-founder of eToro, Yoni Assia, added, “Our platform supports those making their first steps into investing but also gives more experienced traders and investors the opportunity to manage their funds and get copied by other traders. This deal reflects a number of positive growth areas for our business as well as the ambitions of the eToro brand in the UK and across the world. We really see this as a leap into the premier league for eToro.”
In addition to the enviable social media following, eToro will be able to market its services to West Ham’s fans though the club’s own digital platforms. Some joint promotional activities are also in the works.