Currency.com Venture Shows a Growing Industry Diversification Trend
- The new company owned by the parent of Capital.com could deliver higher trading volumes for the group

It’s been a couple of years since Capital.com launched its mobile-centric brokerage. The firm used AI technology to attract clients and offer them a different value proposition when compared to its numerous MT4/5 competitors.
The branding efforts and the firm’s capital-intensive domain (pun intended) made it different to other companies in the industry who similarly purchased expensive domains.
Earlier this week, the parent company of Capital.com also announced the launch of Currency.com. In what certainly has been another significant investment into a domain name, the firm purchased Currency.com.
While traditional acquirers of impactful domain names have been focusing on direct marketing advertising, Capital.com's strategy has been to approach the market with a different offering. The success of mobile-centric companies such as Plus500 and Trading212 and the ever-increasing penetration of mobile devices have opened a window of opportunity for many firms.
The new regulatory framework in Europe, which was well known to Capital.com as it was starting its business changed the industry in a big way (at least initially). This week’s announcement about Currency.com represents the company’s pivot to adapt existing technology in order to attract more traders.
A Play on Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term and New Clients
The company is positioning its new venture as a place where cryptocurrency investors can trade traditional markets. The company is offering them leveraged bets from 1:10 to 1:100 on tokenized assets including shares, indices, and commodities.

Tokenized assets backed by market transactions, Source: Currency.com White Paper
The company is registered in Belarus, which surprisingly has been one of the first countries in the world to commit to a regulatory framework with the goal to attract foreign investment. While some traditional cryptocurrency investors could be attracted to leverage their capital to enter the market, the new company is opening a new door for traditional leverage-hungry traders.
The only new qualification which such traders would need to use Currency.com is to purchase either Ethereum or Bitcoin Bitcoin While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that Read this Term. The offering of the new tokenized assets is in line with the regulatory framework in Belarus and complies with strict AML and the new GDPR standards.
Currency.com's Plans
Speaking with Finance Magnates, the CEO of Currency.com and Capital.com, Ivan Gowan said that the company had committed a strong team to ensure the security of crypto deposits. The team of the firm includes experienced industry professionals, one of whom was instrumental for the launch of the crypto offering of Swiss bank Vontobel.
The company is starting its offering with deposits in Bitcoin and Ethereum. Mr. Gowan shared that the firm is also planning to build additional markets and support more deposit options. The mobile application of Currency.com is planned for launch before the end of the first quarter of 2019.
It’s been a couple of years since Capital.com launched its mobile-centric brokerage. The firm used AI technology to attract clients and offer them a different value proposition when compared to its numerous MT4/5 competitors.
The branding efforts and the firm’s capital-intensive domain (pun intended) made it different to other companies in the industry who similarly purchased expensive domains.
Earlier this week, the parent company of Capital.com also announced the launch of Currency.com. In what certainly has been another significant investment into a domain name, the firm purchased Currency.com.
While traditional acquirers of impactful domain names have been focusing on direct marketing advertising, Capital.com's strategy has been to approach the market with a different offering. The success of mobile-centric companies such as Plus500 and Trading212 and the ever-increasing penetration of mobile devices have opened a window of opportunity for many firms.
The new regulatory framework in Europe, which was well known to Capital.com as it was starting its business changed the industry in a big way (at least initially). This week’s announcement about Currency.com represents the company’s pivot to adapt existing technology in order to attract more traders.
A Play on Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term and New Clients
The company is positioning its new venture as a place where cryptocurrency investors can trade traditional markets. The company is offering them leveraged bets from 1:10 to 1:100 on tokenized assets including shares, indices, and commodities.

Tokenized assets backed by market transactions, Source: Currency.com White Paper
The company is registered in Belarus, which surprisingly has been one of the first countries in the world to commit to a regulatory framework with the goal to attract foreign investment. While some traditional cryptocurrency investors could be attracted to leverage their capital to enter the market, the new company is opening a new door for traditional leverage-hungry traders.
The only new qualification which such traders would need to use Currency.com is to purchase either Ethereum or Bitcoin Bitcoin While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that Read this Term. The offering of the new tokenized assets is in line with the regulatory framework in Belarus and complies with strict AML and the new GDPR standards.
Currency.com's Plans
Speaking with Finance Magnates, the CEO of Currency.com and Capital.com, Ivan Gowan said that the company had committed a strong team to ensure the security of crypto deposits. The team of the firm includes experienced industry professionals, one of whom was instrumental for the launch of the crypto offering of Swiss bank Vontobel.
The company is starting its offering with deposits in Bitcoin and Ethereum. Mr. Gowan shared that the firm is also planning to build additional markets and support more deposit options. The mobile application of Currency.com is planned for launch before the end of the first quarter of 2019.