A new major trading venture is being launched today with a mobile-focused approach towards the brokerage industry. Capital.com is aiming to push a new solution to the market backed by a significant investment from two major ventures. The firm has established a Cyprus Securities and Exchange Commission (CySEC) regulated subsidiary and today is rolling out its mobile app via Apple’s App Store and Google Play for Android.
Capital.com is led by Kira Bondareva, who is the company’s CEO, and is backed Viktor Prokopenya, founder of VP Capital, and the Gutseriev family’s Larnabel Ventures. The company’s solution focuses on CFDs, starting with an offer on commodities, indices and shares.
The domain name Capital.com has been a substantial investment. So far in 2017, the most expensive domain deal was fly.com, which was sold for $2.9 million. The new broker’s homepage would be included in the top five of the biggest deals of this year and top 50 of the past 15 years. According to NameBio, the latest registered domain deal for Capital.com was executed in 1999 for $750,000.
The application differs from the competition with its focus on education. In conjunction with the Capital.com trading app, the company is rolling out a sister app called Investmate. The latter is supplying traders with information related to trading including interactive courses, quizzes, articles and videos.
Artificial Intelligence to Compliment Traders
Focusing on an innovative approach, the company also is adding artificial intelligence technology to the Capital.com trading app, called ‘Smart Feed’. The solution is aiming to deliver customized news feeds and analysis based on every individual trader’s interests.
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On top of that, the AI software will be analyzing every trader’s activity in real-time, to identify common trading biases and behavioral patterns. The software will then refer the user to targeted educational content via Investmate, when such biases are detected.
Commenting on the launch, Mr. Prokopenya said: “The fintech industry is evolving at a rapid and exciting pace, and there is significant opportunity for start-ups to leverage technology in groundbreaking, disruptive ways and make a long-term, positive impact on society at large.”
“By harnessing the power of AI, particularly through its advanced ‘Smart Feed’ function, Capital.com seeks to educate and inform users and promote a thoughtful, intelligent, and sophisticated approach to trading, while helping to expand market access,” he added.
The CEO of Capital.com, Kira Bondareva, said: “By taking advantage of the most advanced AI technologies, Capital.com is able to analyze traders’ behaviors in real time, subscribe them to bespoke educational channels, and then, based on their activity, provide instructions on how to avoid certain biases, such as either the overconfidence bias or disposition effect.”
“We believe that Capital.com will be a valuable resource and platform for every type of investor, from the savvy, sophisticated trader to someone who is still learning how to navigate the market,” Bondareva elaborated.