Charterprime Expands into Equity Markets with CharterMarkets Launch

The company is venturing into a space that benefits from high demand in Southeast Asia.

Sydney-based Charterprime has just announced that the company is venturing into equities. The company is launching a new brand that is fully dedicated to developing the product for the numerous traders keen on accessing the Australian equity market.

CharterMarkets is an Australian equities advisory and trading service which will be based in Queensland. In addition to foreign investor demand for trading Australian equities, the asset class has also been increasingly popular amongst local traders.

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CharterMarkets will also provide corporate advisory services and consult firms on initial public offerings, both domestically and internationally. Trading volumes on the Australian Securities Exchange have been growing due to significant foreign and domestic demand with overseas investors currently holding over 50 percent of the local market.

Charterprime has been successfully offering derivatives products like FX and CFDs on commodities, precious metals and indices. The step into equities is only a natural progression of a continuously evolving product portfolio.

The company is led by CEO Rob Harrison and Director Greg Bax. Both come with substantial industry expertise in the Australian financial industry.

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AirAsia Branding Deal

Posting record results in 2017 as it signed several key institutional partnerships, the firm is focused on the Southeast Asia and China markets via a branding deal with AirAsia Berhad, one of the largest carriers in the region.

Charterprime Managing Partner Mathew Tate commented: “Our partnership with the parent company of AirAsia, Tune Group contributed significantly to the building of brand awareness in South-East Asia and beyond. The launch of our customised livery with AirAsia has coincided with the continued growth of market share in the region.”

As part of the deal, Tune Group Sdn Bhd, which is the parent company of AirAsia, also partnered with Charterprime in an official brokering capacity for all the financial spot and futures products that the company uses in its operations. Hedging against market volatility in FX and commodities is a key aspect of successfully running an airline.

“In Australia, our domestic equities division, CharterMarkets has been well received by market participants and we are bullish on the long-term prospects,” said Tate.

“Demand from our existing derivatives clients for reliable access to equities markets was overwhelming. We expect to see strong growth in client numbers and trading volumes in Q4 2017 and into 2018,” he elaborated.

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