Charterprime, an Australian forex brokerage focused on a client base in the Asia Pacific region, has announced a collaboration with AirAsia Berhad (MYX:5099), which is one of the more significant airlines in the region. The logo of the broker now appears on the AirAsia Airbus A320-200 aircraft. Usually, brokers will sponsor sports teams, like 24Option has done with the Italian soccer team Juventus.
Tune Group Sdn Bhd, AirAsia’s parent company with a current market cap of $10.9 billion, partnered with Charterprime to reduce costs and hedge against market volatility by giving a new space for online trading of financial spot and futures products and commodities, with an emphasis on forex.
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Mathew Tate, Charterprime’s Managing Partner, stated: “AirAsia has been a great success story in all of our key markets so this arrangement is an effective and high-profile way for us to build brand awareness and appeal directly to new clients. Charterprime is proud to partner with a business that shares the same values as we do and the synergies we have in common will ensure the continued growth of our market share in South-East Asia and beyond.”
Simon Stephen, another Managing Partner of the firm, said: “The partnership with Tune Group has already delivered significant benefits to our business. It has also showcased our unique capabilities and expertise in financial spot and futures products. More broadly it aligns with Charterprime’s strategic goals to target key institutional partnerships that deliver exponential growth over the long-term.”
In a previous article regarding Charterprime, Finance Magnates reported on the broker welcoming Bobby Winters as its new Head of Institutional Sales. Mr. Winters joined the company following ten years of experience in forex trading and the Asian markets.