CFI Financial Group, a provider of online trading services, announced this week that it has partnered with Nissan e.dams Formula E team for the sixth and seventh season of the all-electric street racing championship.
The partnership with Nissan e.dams is an expansion of a previous agreement, which saw the trading firm select Nissan e.dams driver Oliver Rowland as an ambassador for the company.
From this collaboration, Rowland, who is the reigning Formula E rookie of the year, increased CFI’s brand awareness and credibility. This was most prominent in the United Kingdom and the Middle East.
CFI expands partnership with Nissan
Following this successful partnership, CFI decided to expand its partnership with Nissan in order to gain more opportunities and further brand awareness. According to the statement, Nissan and CFI have come together due to their shared values – innovation, advanced technology, and speed. It is these values that CFI views Nissan e.dams as “the perfect team to partner with.”
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Commenting on the partnership, Hisham Mansour and Eduardo Fakhoury, CFI Financial Group founders and managing directors, said in a joint statement: “We are excited about this expansion towards a full team partnership.”
“Formula E is a global motorsport series, as we are a global brand in our sector, their focus on technology, team work and sustainability, fits extremely well with our own business philosophy and values and in turn creates a great match for success. The Nissan e.dams team thrives for victory and has done very well so far, we are looking forward immensely to being a part of the team’s success over the coming years.”
The sixth season will commence with the first race in Diriyah, Saudi Arabia, on the 22nd and 23rd of November, 2019.
“We’re proud to welcome CFI as partner to Nissan e.dams. We share a desire to innovate and succeed, and look to building a strong partnership this season,” added Michael Carcamo, Nissan global motorsports director.