Ava FX, a large European broker, just announced that it completed the acquisition of ART Co. a Japanese Forex broker.
This move represents a major breakthrough for Ava FX which strives to become a global broker after solidifying its presence in Europe and the Middle East. Japanese market, as Oz Golan wrote today, is one of the largest in the world (the largest IMO) and enjoys great popularity with the local crowd. Setting a foothold on this soil would expose Ava to a new and large Asian audience as well as help it penetrate other distant markets such as China and Australia.
However, Japanese market is also very much different than US/EU markets in several parameters such as culture, language and trading characteristics and integrating Ava’s software and business model/marketing concept can be a double edged sword if not handled correctly.
Another interesting thing I find here is that Ava reports over $40 billion monthly traded volume. If this is the case then it’s more than double than the figures I expected Ava to have. Good work.
Ava Financial Acquires Japanese Forex Company as Part of Global Expansion
July 21, 2010, Tokyo – Leading online Forex & CFD trading company Ava Financial has completed the acquisition of ART Co. a Japanese regulated financial services company. Ava Financial views Japan as a key market, and now with a local presence will focus on significant growth of the Japanese market.
The addition of this new subsidiary will further strengthen Ava’s position throughout the region and internationally. Ava Financial CEO, Emanuel Kronitz commented that “this acquisition is part of our general strategy to continue our impressive growth through organic marketing and selective acquisitions within key target markets”.
Since inception in 2006, Ava Financial has become one of the fastest growing forex & CFD companies, with trading volumes of more than $40 billion per month.
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Ava Financial’s success can be attributed to its client orientated approach which has seen the company win many awards in the past twelve months including the Daily Forex customer service award. Further to this Kronitz added “we are determined to offer levels of service and trading tools not yet experienced by the Japanese trader”.
AVA FINANCIAL is a market leader and globally acknowledged online financial trading broker offering one-click FX, commodities, indices, stocks, and bonds trading. Since its inception in 2006, Ava Financial has grown to become a leading financial trading institution and has gained huge success through its client oriented approach.
Ava Financial provides multiple trading platforms for the beginner and expert trader. Expert data and analysis is provided by the company in order to better assist clients to trade more effectively and profitability. This year has seen Ava Financial win multiple awards from DailyForex website, World Finance Magazine, and Dubai Money Summit.
Michael Sion, Marketing Manager
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