Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.
“Sport transcends geography, there’s a universal appeal. For a digital business where there aren’t geographical boundaries or brick and mortar stores, sport allows you to engage at that level.”
There has been a growing trend of brokerages signing sponsorship deals with sports clubs. Often these arrangements are beneficial for both parties, but they can also end ignominiously. In this entertaining and informative panel, this subject was discussed from both perspectives.
Adil Siddiqui of Finance Magnates chaired the discussion. The panel featured experts in the fields of finance and law, and also featured two celebrity guests- Ryan Bertrand of Southampton FC, and Mike Tindall, former England rugby star. Tindall presented the perspective of a sportsman, while Bertrand was able to give both perspectives, being a footballer and also the founder of a brokerage.
The panelists discussed the benefits of such partnerships as well as the potential downfalls. After a lively session that had interesting points and laughs in equal measure, and a heated discussion about risk, the floor was opened up to audience questions. Worth a watch!
Lee Goldwater, UK Sales Director, SPORTFIVE
“When you’re asking people to deposit funds with your business there has to be a large degree of trust…sports teams have years and years of history building up trust, building up a brand with consumers, and when you partner with a team there’s a transfer of brand equity.”
Jan De Schepper, Head of Marketing, Swissquote Bank SA
“The Manchester United fan base is huge, huger than the people that trade FX, so how do you create interest for these fans? From your website you have to master the customer journey, providing the relevant info, try to raise their attention, get interest in FX, educational content. You cannot be too aggressive because otherwise you have a bounce rate which is very high. It has to be really well thought through…we’re still in the process of figuring out what’s the best customer journey, it’s not an easy one but this is the ultimate objective.”
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Tal Itzhak Ron, Advocate and Notary, Tal Ron, Drihem & Co.,
“Dispute resolution schemes! Most of these incidents are [settled] behind closed doors under alternative dispute resolutions, and not in normal courts. I recommend that, before even signing this kind of contract, to make sure that…all of these disputes will be governed by arbitration, mediation; because they are public figures, there is a huge interest from both parties to keep things behind closed doors, and if you know that from the start there is a section in the contract stating that neither party is able to submit this dispute to the court of domicile, it’s much easier to close things…”
Mike Tindall, UK Brand Ambassador, UFX
“Trust is the main thing – it’s vital for sportspeople – cos we don’t know much about it, you’ve got to have someone who you can believe in and who you can trust, to say I’m going to cut half my salary and give it to you, can you create a portfolio that I can trust in?”
Ryan Bertrand, Southampton FC and Co-Founder, Silicon Markets
“The future trend is moving towards the individual- if you do a little bit of research, the average individual that’s part of a football team can often command a far greater reach via social media than the club itself…I think it’s been seriously under-utilised. Mike and UFX are testament to that.”
Watch this informative workshop in the embedded link!