The 10 most-visible retail brokers captured 69% of tracked web visits in May 2026, down from 73.1% a month earlier, according to FM Intelligence. The ranking order barely moved, but the names at the top of the board gave up ground.

OANDA held first place in both months, yet its share of tracked broker visits eased to 27% from 31%.

The full dataset, covering 98 brokers, is now live on the FM Intelligence portal.

OANDA Stays First as Its Lead Over eToro Shrinks

OANDA's visibility ran 1.8 times that of second-ranked eToro in May, down from 2.6 times in April, FM Intelligence said. eToro rose to a 14.5% share from 11.6%, closing much of the distance between first and second place.

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The broker order otherwise held firm, with a month-over-month rank correlation of 0.98 across the field. Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term.com, XTB, Capital.com and Deriv all climbed within the top 10, while OANDA, now owned by prop firm FTMO, and Saxo Bank slipped lower in the mid-table.

Web Visibility Is Not the Same as Trading Volume

The measure tracks visits to broker-branded websites and product pages. It does not track trading volume, and the two rankings often diverge.

FinanceMagnates.com has run those numbers before, showing the broker that leads Leads Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Read this Term on traffic can sit well down the table once volumes are counted.

That gap matters for reading any single month. A broker can draw heavy web interest while converting little of it into funded, active accounts, a tension the portal data sets out in full.

What the Numbers Can and Can't Show

FM Intelligence flagged a change in how the dataset assigned traffic to countries between the two months, which confines the comparison to global ranking, share, concentration and device figures. Country and regional breakdowns were left out.

Desktop accounted for 66.0% of broker visibility in May, up from 63.1% in April, with mobile making up the rest.

The reshuffle lands as listed players such as eToro, whose crypto-heavy revenue mix has drawn investor scrutiny since its IPO, compete for the same retail attention this dataset measures.

The complete ranking, share tables and device split are available on the FM Intelligence portal. Registration is free.