eToro launches a Forex portal – eToro.net

Joining many brokers who have already created a Forex portal for themselves eToro, the intuitive gaming-like Forex broker, has created

Joining many brokers who have already created a Forex portal for themselves eToro, the intuitive gaming-like Forex broker, has created a similar site as well. http://www.etoro.net/ is a Forex portal with commentaries, news, prices and daily and weekly reviews in several languages.

FXCM owns dailyfx, FXOpen’s homepage is its Forex portal as well, and GFT owns FX360.

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I already wrote about the importance of broker-owned Forex portals and I’m still surprised why not all large brokers own such sites. I also think that Forex portals such as fxstreet and forexpros will not be able to survive much longer being independent. It makes a lot of sense for Forex brokers sans Forex portals (such as Forex.com, Oanda and Interbank FX) to acquire one of these sites instead of developing their own. These sites provide enormous exposure for the Forex broker and if managed effectively can drastically decrease marketing costs.

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