Breaking: Markets.com Scores Big as Arsenal's New Partners
Teddy Sagi's Forex and CFD provider is the latest to boost its brand by striking a partnership deal with a
Arsenal Football Club has embraced Forex and Contracts for Difference (CFD) provider Markets.com as its official trading partner, initiating a burgeoning partnership in Asia and a number of adjacent regions.
Back in March, IronFX paid nearly $3.8 million (€3 million) to sponsor FC Barcelona. The latest partnership between Arsenal Football Club and Markets.com comes on the heels of robust support, given recent preseason tours and fan interactions.
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As to the particulars of the agreement, Markets.com will attain the right to foster its cross-promotional marketing ambitions, tapping into Arsenal’s digital media networks. Furthermore, Markets.com is also slated to gain access to matchday hospitality at Emirates Stadium for clients.
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According to Francisco Rodriguez, Markets.com’s Director of Business Development, Asia Pacific (APAC) in a recent statement on the partnership, “We are proud to be partnering with Arsenal, who are one of the world’s leading football clubs. Like Markets.com, Arsenal are a globally recognized brand who manage its business with transparency and integrity, consistently competing at the highest level.”
“Partnering with Arsenal at this point in time is extremely exciting as we are focused on expanding throughout Asia and specifically in China, where Arsenal has such a large and growing fanbase,” added Rodriguez.
Indeed, “We are delighted to be partnering with Markets.com, a leading brand in their sector, for both this and next season. Asia is a key growth market for the Club in which our fanbase continues to grow rapidly, and we look forward to working closely with Markets.com in this region in particular,” reiterated Arsenal’s CEO, Vinai Venkatesham in an accompanying statement.
Any marketing expert can evaluate how much such a deal should cost Markets.com?
Not that Teddy Sagi can’t afford to do it just for the front line seats…
oker We organise deals like this – in this case it looks like a regional deal targeting Asia via the clubs digital assets. At the moment Markets will not be allowed to show branding at any Premier League match as Barclays are the title sponsor of the League until the end of 2016 and they have strict exclusivity restrictions. My estimate for the deal with Arsenal is approx $1mil for the period now until end of the season 2015/16 in May 2016. I hope this helps. My company acts in this capacity for a number of trading brands.contact me if… Read more »