The London-based fintech joins Up and Ubank in the million-customer club six years after market entry.
Revolut claims it has saved Australians over $250 million in foreign exchange fees compared to traditional banks since 2020.
Revolut
reached 1 million retail customers in Australia, a milestone that puts the UK
fintech on par with locally-backed digital banks Up and Ubank in a
market where customer loyalty tends to shift quickly.
The
company, which launched full
operations in Australia in August 2020 with three employees, now has more than 100 staff
nationwide and plans to invest nearly $400 million into its Australian business
over the next five years. Revolut operates under an Australian Financial
Services Licence and Australian Credit Licence, both issued by the Australian
Securities and Investments Commission.
The fintech
has shifted from its original pitch as a travel card and currency exchange tool
to a broader financial app covering payments, investing, budgeting and
insurance. Revolut said customers now use the app more for domestic spending
than overseas travel, though it did not disclose specific transaction
breakdowns.
Since 2022,
Revolut's Australian customer base has grown at an average annual rate of
nearly 100%, according to the company. Transaction volumes jumped 74%
year-over-year in 2024, while adoption of its paid Premium and Metal
subscription plans increased.
Matt Baxby, Revolut's Australia and New Zealand CEO (Photo: LinkedIn)
“We're
incredibly proud of everything we've achieved in Australia. The fact we've
saved Australians $250million in FX fees proves our commitment to delivering
them the highest value and experience,” said Matt Baxby, CEO of Revolut
Australia.
“We've
come a long way since our launch in 2020, but our mission has stayed the same:
to put Australians in complete control of their finances and become their
everyday tool to spend, save, borrow and invest.”
Crowded Field Gets More
Competitive
Revolut's
milestone comes as digital banks face intensifying competition in Australia. Up
Bank hit 1 million customers in November 2024, while Ubank, the digital arm of
National Australia Bank, reached the same mark weeks earlier. Both banks are
backed by established financial groups with deeper pockets and local regulatory
experience.
Revolut has
added dozens of products since entering Australia, including cryptocurrency and
stock trading in 2021, business accounts in 2023, and eSIMs in 2024. This year,
it launched what it calls Australia's first combined in-person,
account-to-account and online merchant payment platform for businesses.
Regulatory History
Includes Recent Fine
The
company's Australian expansion hasn't been entirely smooth. Last year, AUSTRAC fined
Revolut Australia $123,000
for late compliance reporting, though the financial intelligence agency noted
Revolut was cooperative and promptly paid the penalty.
Revolut sought a full
banking license in Australia in 2023, applying to become an authorized deposit-taking
institution. The application remains pending with ASIC. The fintech has pursued
banking licenses in multiple markets, including Peru and the United
States, where it
recently dropped plans to acquire an existing lender.
Charlie Short
Charlie
Short, Head of Growth at Revolut Australia, said the company plans to increase
marketing spending and maintain aggressive product development this year.
“1 million customers is not the end goal, it's the proof point,” Short said.
“Starting
2026 as one of the country's top financial apps, we've already built real
momentum in the market. This year will see us double down on marketing
investment and remain aggressive with product delivery, pushing us into our
biggest year yet.”
Revolut now
operates in over 40 markets globally with more than 70 million customers. The
company recently reached 6
million users in Spain, becoming that country's fourth-largest bank by customer penetration.
Revolut
reached 1 million retail customers in Australia, a milestone that puts the UK
fintech on par with locally-backed digital banks Up and Ubank in a
market where customer loyalty tends to shift quickly.
The
company, which launched full
operations in Australia in August 2020 with three employees, now has more than 100 staff
nationwide and plans to invest nearly $400 million into its Australian business
over the next five years. Revolut operates under an Australian Financial
Services Licence and Australian Credit Licence, both issued by the Australian
Securities and Investments Commission.
The fintech
has shifted from its original pitch as a travel card and currency exchange tool
to a broader financial app covering payments, investing, budgeting and
insurance. Revolut said customers now use the app more for domestic spending
than overseas travel, though it did not disclose specific transaction
breakdowns.
Since 2022,
Revolut's Australian customer base has grown at an average annual rate of
nearly 100%, according to the company. Transaction volumes jumped 74%
year-over-year in 2024, while adoption of its paid Premium and Metal
subscription plans increased.
Matt Baxby, Revolut's Australia and New Zealand CEO (Photo: LinkedIn)
“We're
incredibly proud of everything we've achieved in Australia. The fact we've
saved Australians $250million in FX fees proves our commitment to delivering
them the highest value and experience,” said Matt Baxby, CEO of Revolut
Australia.
“We've
come a long way since our launch in 2020, but our mission has stayed the same:
to put Australians in complete control of their finances and become their
everyday tool to spend, save, borrow and invest.”
Crowded Field Gets More
Competitive
Revolut's
milestone comes as digital banks face intensifying competition in Australia. Up
Bank hit 1 million customers in November 2024, while Ubank, the digital arm of
National Australia Bank, reached the same mark weeks earlier. Both banks are
backed by established financial groups with deeper pockets and local regulatory
experience.
Revolut has
added dozens of products since entering Australia, including cryptocurrency and
stock trading in 2021, business accounts in 2023, and eSIMs in 2024. This year,
it launched what it calls Australia's first combined in-person,
account-to-account and online merchant payment platform for businesses.
Regulatory History
Includes Recent Fine
The
company's Australian expansion hasn't been entirely smooth. Last year, AUSTRAC fined
Revolut Australia $123,000
for late compliance reporting, though the financial intelligence agency noted
Revolut was cooperative and promptly paid the penalty.
Revolut sought a full
banking license in Australia in 2023, applying to become an authorized deposit-taking
institution. The application remains pending with ASIC. The fintech has pursued
banking licenses in multiple markets, including Peru and the United
States, where it
recently dropped plans to acquire an existing lender.
Charlie Short
Charlie
Short, Head of Growth at Revolut Australia, said the company plans to increase
marketing spending and maintain aggressive product development this year.
“1 million customers is not the end goal, it's the proof point,” Short said.
“Starting
2026 as one of the country's top financial apps, we've already built real
momentum in the market. This year will see us double down on marketing
investment and remain aggressive with product delivery, pushing us into our
biggest year yet.”
Revolut now
operates in over 40 markets globally with more than 70 million customers. The
company recently reached 6
million users in Spain, becoming that country's fourth-largest bank by customer penetration.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
BridgeWise Taps X to Bring Social Media Sentiment Into Institutional Investing
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