Fiserv, Inc. (NASDAQ: FISV), a global provider of financial services technology solutions, has unveiled a new platform utility, Notifi, helping streamline the delivery of real-time alerts. The platform launch will aim to disrupt the digital banking sector, tapping into an increasingly large clientele that relies on mobile technology, according to a Fiserv statement.
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In particular, Notifi was designed to disseminate and provide alerts ranging from all aspects of a given customer’s financial institution relationship. This includes alerts of a low balance on an account to other loan payments and suspicious credit card transactions. In addition, these alerts are compatible with the versatility of everyday users’ lives, able to be sent through traditional mediums such as email, text, or a plethora of apps.
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Notifi from Fiserv can be also be assimilated across multiple products and modules, which aggregates information from systems including the core account processing platform, online banking, mobile banking, lending, and debit and credit cards into a unified hub.
According to Jamie Deterding, Senior Vice President, Product Management, Bank Solutions, Fiserv, in a recent statement on the launch: “Alerts allow financial institutions to rise above the clamor and reach customers at the pace and place of their choice. Notifi empowers alert recipients with real-time insights and the ability to take action, putting them in the driver’s seat of their financial lives.”
These sentiments were echoed by Mark Schwanhausser, Director of Omnichannel Financial Services, Javelin Strategy & Research: “More than half of online consumers will receive financial alerts by 2019. It will be critical for banking alerts to find a way to stand out amid the flurry of notifications from social media and utility apps like calendars, games, etc. In order to rise above the digital noise, financial institutions must focus on developing information that is relevant, immediate, digestible and actionable.”