Today marks an interesting day in Ecommerce history. November 11th 2013, also known in China as 11.11 or Singles Day, has become the biggest shopping day ever in the history of Ecommerce, on a global scale.
Single’s Day is a public holiday, set as some sort of answer to Valentine’s Day for single men and women in China. November 11th has become synonymous with discounts and sales, and can be compared to Black Friday, or Cyber-Monday.
According to The Wall Street Journal, this Single’s day has surpassed last year’s before reaching the first half of the day. Last year’s Singles Day, which coincidently was the previous record holder for the biggest sales day ever, ended in grand total of $3.1 billion in transactions. This year, that number was reached in the first half of the day. So not only did it surpass last year, it did so incredibly fast.
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Although the last couple of years have seen November 11th become record breaking sales days year after year, it is always exciting to see it surpass itself, especially with such a large margin.
We will be sure to update you when the final figures are in.
Photo courtesy of Wikimedia