Roughly one-third of stock trading on eToro (NASDAQ: ETOR) now occurs outside traditional market hours, the fintech told FinanceMagnates.com, underscoring how quickly retail investors have embraced extended trading windows.

eToro 24/5 Trading Drives 33% Volume Share in Extended Hours

The figure comes less than a month after eToro expanded 24/5 access to all S&P 500 and Nasdaq 100 stocks, building on an initial rollout in July that covered 100 top US equities. Trading on the platform runs from Sunday 8:05 p.m. to Friday 4:00 p.m. ET, letting users in Europe and Asia buy Apple, Tesla or Nvidia during their own daytime hours.

eToro's data shows the number of traders using after-hours sessions climbed since the July launch and continues to grow as more people discover the feature. The platform expects that trend to accelerate now that every constituent of the two major indices can be traded around the clock.

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“Our mission has always been to open the global markets and make trading accessible to everyone, everywhere,” Yossi Brandes, VP of Execution Services at eToro, commented during the November’s launch. “We will continue to add more assets and to expand our 24/5 offering to meet the evolving needs of our global community.”

A study conducted nearly a year ago by Pepperstone showed how important after-hours trading is for retail investors. Tesla, Alphabet, and Nvidia generated 80 to 90 percent of their gains outside regular market hours. And investors want to capitalize on those moves.

Top Stocks Dominate Night Sessions

Stocks with the highest volumes during standard hours also lead activity in extended sessions, according to eToro. The company pointed out that the overnight market largely mirrors regular trading patterns, with no major divergence in which names get the most attention.

“The top stocks trading after hours mirror the top stocks traded in the main session,” eToro representatives told FinanceMagnates.com. “We do not see any strong divergence here.”

One exception shows up around earnings announcements. eToro noted elevated activity in stocks reporting quarterly results, as traders react to numbers released after the closing bell or before the opening.

The company uses the same metrics to measure liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term and execution quality in both regular and extended hours, but adds extra safeguards outside the main session to limit price swings that could harm users.

Wider spreads and thinner order books remain a reality during off-hours trading, factors eToro has flagged since launching the service.

Extended Hours Gain Traction Across Retail Brokers

eToro's move puts it alongside Charles Schwab, Robinhood and Interactive Brokers, all of which rolled out 24-hour or near-24-hour trading in recent quarters. Schwab now offers trading on about 40 stocks from 8 p.m. Sunday to 8 p.m. Friday, while Robinhood provides overnight access on select equities and ETFs.

Retail interest in after-hours sessions has climbed alongside market volatility Volatility In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, or stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Trad In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, or stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Trad Read this Term and the popularity of pre-market earnings calls. For international users on platforms like eToro, extended trading solves a time-zone problem, letting them respond to US market developments without staying awake until 2 a.m. local time.

eToro CEO Yoni Assia recently said the platform aims to give retail investors tools that approach institutional-level insights, including AI-driven portfolio analysis. He suggested future features could let users get feedback on their holdings from models trained on famous investors' strategies.

Recent Moves and Executive Activity

In early December, eToro launched a stock lending program for UK retail investors, partnering with BNY and EquiLend to let users earn passive income by loaning out shares. The offering brings an institutional practice to retail accounts, adding another revenue stream for active traders.

Around the same time, eToro's Global COO and Deputy CEO Hedva Ber filed notice to sell 94,000 shares, worth about $4 million at the time of filing. The shares came from stock option plans, and the sale follows eToro's announcement of a $150 million buyback program.

The company reported net income of $57 million in the third quarter, up 48% year-over-year, with revenue climbing 28%. Funded accounts reached 3.73 million, a modest gain of 2.8% from the previous quarter. Assets under administration stood at $20.8 billion at the end of September but slipped to $20.5 billion by October, suggesting some outflows or market declines.

Liquidity Concerns Persist

The World Federation of Exchanges has warned that 24/7 trading is "not inevitable nor universally desirable," pointing to risks around thinner liquidity and execution quality outside standard hours. eToro acknowledged those challenges, advising users to review stop-loss and take-profit orders before relying on overnight sessions.

Despite the caution, the platform's one-third figure suggests retail investors are willing to accept wider spreads and greater volatility in exchange for trading flexibility. At the same time, eToro is confident that the product will boost – and is already boosting – the number of active traders.

„The number of traders has increased since launch and we expect this to increase as more users become aware of 24/5 trading and more stocks are available 24/5,” eToro concluded.

That appetite has pushed brokerages to compete on extended hours, turning what was once an institutional perk into a standard retail offering.