ArtuData told Finance Magnates this Monday that it has appointed a Google executive to its advisory board. Dublin-based Angel Herrera will be working with the start-up company to provide guidance on B2C marketing.
Founded last year by CEO Tal Zohar, ArtuData claims that its artificial intelligence service can boost conversions on high-value clients.
The company says that it will be targeting customers in the financial services industry and one retail broker, ThinkMarkets has already been using the company’s technology.
Given Zohar’s past experience, that target audience won’t be surprising. Formerly Head of Elite Connect at the London Stock Exchange, he was also IG Group’s Global Business Development Officer and the CEO of FXCM Israel.
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Google to ArtuData
Now his experience in the retail trading market will be accompanied by the helping hands of Herrera who, if all goes to plan, can guide ArtuData through the intricacies of online marketing.
Given that Google’s browser is the gate through which most customers will pass before spending their hard-earned dosh, Herrera’s insights are likely to come in very handy for a company whose ‘raison d’etre’ is ensuring those customers do end up spending money.
“We are excited to welcome Angel to AtruData’s Advisory Board,” said Zohar. “His vast experience and understanding of our technology will allow him to make a meaningful contribution to support the fast expansion and growth that we have been experiencing this year.”
Aside from his work at Google, Herrera also spent several years at investment management firm Renta 4 Banco and just over 12 months with Booking.com – a travel fare aggregator. He is also an angel investor and has stakes in 18 different start-up companies.
“ArtuData is solving a fundamental problem that most businesses have – finding good customers online,” said Herrera. “It is actionable and increases ROI, and it is completely anonymous, so businesses don’t have to share their customers’ details with ArtuData in order to get the uplift.”