AI Start-Up ArtuData Onboards Google Executive

ArtuData told Finance Magnates this Monday that it has appointed a Google executive to its advisory board. Dublin-based Angel Herrera will be working with the Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term company to provide guidance on B2C marketing.

Founded last year by CEO Tal Zohar, ArtuData claims that its artificial intelligence service can boost conversions on high-value clients.

The company says that it will be targeting customers in the financial services industry and one retail broker, ThinkMarkets has already been using the company’s technology.

Given Zohar’s past experience, that target audience won’t be surprising. Formerly Head of Elite Connect at the London Stock Exchange, he was also IG Group’s Global Business Development Officer and the CEO of FXCM Israel.

Google to ArtuData

Now his experience in the Retail Trading Retail Trading In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade Read this Term market will be accompanied by the helping hands of Herrera who, if all goes to plan, can guide ArtuData through the intricacies of online marketing.

Given that Google’s browser is the gate through which most customers will pass before spending their hard-earned dosh, Herrera’s insights are likely to come in very handy for a company whose 'raison d’etre' is ensuring those customers do end up spending money.

“We are excited to welcome Angel to AtruData's Advisory Board,” said Zohar. “His vast experience and understanding of our technology will allow him to make a meaningful contribution to support the fast expansion and growth that we have been experiencing this year."

Aside from his work at Google, Herrera also spent several years at investment management firm Renta 4 Banco and just over 12 months with Booking.com - a travel fare aggregator. He is also an angel investor and has stakes in 18 different start-up companies.

"ArtuData is solving a fundamental problem that most businesses have - finding good customers online,” said Herrera. “It is actionable and increases ROI, and it is completely anonymous, so businesses don't have to share their customers’ details with ArtuData in order to get the uplift.”