A veteran of the retail trading industry has launched his own artificial intelligence start-up. Tal Zohar told Finance Magnates on Monday that he has left his role as Head of Elite Connect at the London Stock Exchange (LSE) to work full-time as CEO of Artudata.
Co-founded by Zohar in mid-2017, Artudata uses AI to find high-value Leads
Leads
Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play.
Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play.
Read this Term for firms and convert them into money-generating clients. For now, the start-up will focus its efforts on companies offering loans, investments, trading, insurance and luxury products.
Given his experience in the financial sector, which includes stints as FXCM Israel’s CEO and Global Business Development Officer with IG Group, Zohar should be well placed to know the problems that firms face and what solutions he needs to offer them.
On Monday, Finance Magnates had a lightning-fast interview with Zohar. In our short discussion, Zohar highlighted why he left the LSE and what he plans to do now he’s at the helm of Artudata.
Good morning Tal, moving from the LSE to an AI startup is quite a move, what made you do it?
Over the last 12 years I have been developing tools and technologies to improve customer acquisition online, from mid-size companies like AvaTrade and FXCM to giants like IG group and Saxo. It was never easy but we always got the job done through constant exploration and innovation, in a journey from spreadsheets and APIs, to building Business-Intelligence tools and today with Artificial Intelligence which provides amazing new solutions for old painful problems of online businesses in a way we just couldn't do before.
But it was only when I moved to lead Digital-Transformation at the London Stock Exchange
Stock Exchange
A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges.
A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges.
Read this Term and got exposed to hundreds of businesses, that I realised that regardless of the industry or location, businesses are all struggling with growth that requires smart acquisition of new customers, and that what me and my friends know can help so many other people to make their business dreams come true.
I see, helping companies grow is nice but what have you done so far to make it a reality?
We established ArtuData - an AI for customer acquisition tech company. Initially i was just an investor and adviser, and I'm proud to say that within 8 months we have improved the acquisition of two consumer loan brokers, a few eCommerce retailers and online Market-places, an insurance company and obviously several CFD brokers - helping them achieve fast growth. We also got accepted to the European Commission acceleration program and elected to top 10 AI for marketing startups by Publicis, one of the largest media agencies in the world.
Why do you think so many people are talking about AI?
Talking to executives every day about AI, it seems that everyone is looking at the tremendous success of Amazon, AirBnb and Uber who have all invested heavily in AI. Closer to home we all saw Plus500, who were probably the first to use AI in the CFD industry, and their growth after using the technology.
So most leaders are looking for ways to include AI in their strategy in other to stay competitive. However, according to Gartner Research, while 46 percent of CTOs and CEOs wish to implement Artificial Intelligence, only three percent have done so, and because there are so many use cases (over 100 tools for online marketing and sales) most people just aren't sure where to start. We listen to our clients first, than come back with one or two tools to start with, which are expected to bring them the highest value in the near future.
Finally, how do you feel about the move?
As the company grew we felt it's time for me to dedicate more time to support and fast growth of ArtuData. I'm excited about this new challenge which has been my passion for years, and keen to help as many companies to become even greater.
A veteran of the retail trading industry has launched his own artificial intelligence start-up. Tal Zohar told Finance Magnates on Monday that he has left his role as Head of Elite Connect at the London Stock Exchange (LSE) to work full-time as CEO of Artudata.
Co-founded by Zohar in mid-2017, Artudata uses AI to find high-value Leads
Leads
Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play.
Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play.
Read this Term for firms and convert them into money-generating clients. For now, the start-up will focus its efforts on companies offering loans, investments, trading, insurance and luxury products.
Given his experience in the financial sector, which includes stints as FXCM Israel’s CEO and Global Business Development Officer with IG Group, Zohar should be well placed to know the problems that firms face and what solutions he needs to offer them.
On Monday, Finance Magnates had a lightning-fast interview with Zohar. In our short discussion, Zohar highlighted why he left the LSE and what he plans to do now he’s at the helm of Artudata.
Good morning Tal, moving from the LSE to an AI startup is quite a move, what made you do it?
Over the last 12 years I have been developing tools and technologies to improve customer acquisition online, from mid-size companies like AvaTrade and FXCM to giants like IG group and Saxo. It was never easy but we always got the job done through constant exploration and innovation, in a journey from spreadsheets and APIs, to building Business-Intelligence tools and today with Artificial Intelligence which provides amazing new solutions for old painful problems of online businesses in a way we just couldn't do before.
But it was only when I moved to lead Digital-Transformation at the London Stock Exchange
Stock Exchange
A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges.
A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges.
Read this Term and got exposed to hundreds of businesses, that I realised that regardless of the industry or location, businesses are all struggling with growth that requires smart acquisition of new customers, and that what me and my friends know can help so many other people to make their business dreams come true.
I see, helping companies grow is nice but what have you done so far to make it a reality?
We established ArtuData - an AI for customer acquisition tech company. Initially i was just an investor and adviser, and I'm proud to say that within 8 months we have improved the acquisition of two consumer loan brokers, a few eCommerce retailers and online Market-places, an insurance company and obviously several CFD brokers - helping them achieve fast growth. We also got accepted to the European Commission acceleration program and elected to top 10 AI for marketing startups by Publicis, one of the largest media agencies in the world.
Why do you think so many people are talking about AI?
Talking to executives every day about AI, it seems that everyone is looking at the tremendous success of Amazon, AirBnb and Uber who have all invested heavily in AI. Closer to home we all saw Plus500, who were probably the first to use AI in the CFD industry, and their growth after using the technology.
So most leaders are looking for ways to include AI in their strategy in other to stay competitive. However, according to Gartner Research, while 46 percent of CTOs and CEOs wish to implement Artificial Intelligence, only three percent have done so, and because there are so many use cases (over 100 tools for online marketing and sales) most people just aren't sure where to start. We listen to our clients first, than come back with one or two tools to start with, which are expected to bring them the highest value in the near future.
Finally, how do you feel about the move?
As the company grew we felt it's time for me to dedicate more time to support and fast growth of ArtuData. I'm excited about this new challenge which has been my passion for years, and keen to help as many companies to become even greater.
