Pepperstone has appointed Reed Sayer as its new Head of UK, the broker announced today (Friday). He will oversee the company's growth strategy in the UK, manage client relationships and support the expansion of its business in the market.

Former XTB Executive Takes Pepperstone Role

Sayer joins Pepperstone from XTB, where he worked for more than a decade. Most recently, he served as Head of UK Sales. According to the company, he has more than 10 years of experience in financial services, with a background in online trading and financial markets.

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Commenting on his appointment, Sayer said it was "a really exciting moment" for Pepperstone's UK business. He added that he was "thrilled to be part of it" and looked forward to using his experience "to help take things to the next level."

Pepperstone Highlights UK Momentum, Welcomes Sayer

The hire comes as Pepperstone highlighted recent recognition for its UK business. The company said the 2026 Investment Trends Leveraged Trading Report ranked it first in six service categories, including Value for Money and Spreads.

It also follows a year of higher earnings for Pepperstone's UK business. For the fiscal year ended June 30, 2025, the broker's UK subsidiary reported profit before tax of £24.1 million, up from £13.3 million a year earlier, while net profit increased to £18 million from £9.9 million, according to accounts filed with Companies House. Trading revenue also rose to £15 million from £13 million.

Marc Boever, Pepperstone's Head of EMEA, also commented on the appointment, saying the company was "pleased to welcome Reed" and describing him as bringing "commercial experience" and "strong credibility in the UK market."

Pepperstone Expands Crypto Business with Fireblocks

Separately, Pepperstone recently expanded its digital asset business. Earlier this year, the broker confirmed that its Australian spot cryptocurrency exchange uses Fireblocks' infrastructure for digital asset custody, transaction policy controls and compliance. The company also said it plans to expand its crypto offering to include staking and decentralized finance (DeFi) capabilities, although it did not disclose a timeline.