TradeStation Group, the US broker-dealer arm of Japanese financial services giant Monex Group, has hired the former sales executive at Visa Inc, Martha Krawczyk, who has been installed as its Vice President of Marketing.
Martha has stepped into her new role with immediate effect. She will help solidify the group’s global marketing operations and developing the company’s overarching marketing strategy and vision, bringing several years of expertise in the payment space to the role.
Prior to this appointment, Martha served for more than 12 years at Visa Inc., where she held various roles in the marketing department and was responsible for the strategic direction of the brand. Her tenure with the global payment giant also included serving as head of marketing for Visa in Brazil, the company’s second largest market.
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Earlier in her career, Martha had originally served with Sony Corp for 15 years in several marketing roles in the Latin American division.
Speaking on her new job, Martha Krawczyk said: “TradeStation is an exciting prospect for any marketer, and I’m grateful to have the opportunity to bring my unique experience to the team.”
“In light of TradeStation’s continued expansion and our exciting growth plans, Martha is a key addition to the company. She brings a wealth of experience and knowledge to our executive leadership team, and we are confident that she will have a positive impact on our marketing and sales efforts,” added John Bartleman, President of TradeStation Group.
TradeStation has recently invested in the cryptocurrency exchange ErisX which raised over $25 million from investors including Fidelity Investments and Nasdaq Ventures. Its parent Monex Group already has a diverse portfolio of brokerages worldwide though was rumored to be making a big splash in cryptocurrency markets. Earlier last year, Monex set up its own cryptocurrencies unit to study the opportunities in the sector.