Danish multi-asset brokerage Saxo Bank has seen another departure in its ranks, with Philip Wegloop parting ways with the group, relinquishing his role as its Chief Experience Officer (CXO), Finance Magnates has learned.
Mr. Wegloop was originally appointed to the newly created role back in 2015. During his time with Saxo Bank he was responsible for the group’s global user experience across the value chain including marketing, digital, PR and external communications and competitive intelligence – in his stead, Saxo Bank has already found a man to continue his work, with Arnoud Rozendaal being appointed to the role.
Mr. Wegloop also helped lead a digital marketing transformation as well as a team of consultants globally that helped initiate Saxo Bank’s digitalization of onboarding processes. He also introduced a new Content Managing System, whilst performing a range of other functions with the group during his time in the role.
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Prior to joining Saxo Bank in October 2015, Mr. Wegloop worked at Bang and Olufsen as its Global Consumer Marketing Director and Global Head of Digital Marketing & CRM, dating back to 2013. Additionally, he served as the Senior Vice President (SVP) and Head of Customer Insight & Marketing Intelligence, Segments Executive Management for Nordea for nearly four years.
In this role, he was responsible for starting up new functions combining CRM analytics, web analytics and market research and linking these disciplines to provide actionable insights for customers. Additionally, he held senior roles at Nordea including Marketing Director, Head of Digital Marketing & Graphic Design, Master Lean Expert, as well as positions in its group marketing division, extending back to 2006.
He also worked at Nordea as its Head of Brand and Policies, Communication Partner, between 1998 and 2004, according to information made public on his Linkedin profile.
Earlier this week, Saxo Bank also saw Janus Erichsen relinquish his role as the group’s Associate Director and Head of Paid & Earned Media. Mr. Erichsen opted to pursue other opportunities within the industry – his departure came more than a year after first joining the group back in December 2015.