Saxo Bank has made a new senior appointment to its team, appointing Arnoud Rozendaal as its newest Chief Experience Officer (CXO) with immediate effect. He succeeds Philip Wegloop after nearly two years in the role.

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Philip Wegloop parted ways with Saxo Bank earlier this month. Mr. Wegloop was originally appointed to the newly created role back in 2015. During his time with Saxo Bank he was responsible for the group’s global user experience across the value chain including marketing, digital, PR and external communications and competitive intelligence.

In this capacity he also helped lead a digital marketing transformation as well as a team of consultants globally that helped initiate Saxo Bank’s digitalization of onboarding processes. He also introduced a new Content Managing System, whilst performing a range of other functions with the group during his time in the role.

Mr. Rozendaal is a former tech entrepreneur who has driven several online marketing and sales transformations for leading European e-commerce and classified websites. He joins the group with a strong base of knowledge in online marketing optimization and digital growth strategies.

Previous roles include positions as a Digital Consultant at McKinsey & Company for nearly four years. He also co-founded tech start-up Calendar42 and Plakkies, according to information made public on his Linkedin profile.

According to Saxo Bank’s Global COO, Søren Kyhl, in a statement on the move: “Over the past years, we have optimized our client experience and digital marketing significantly. To take the next leap forward, we are very pleased to have Arnoud lead our efforts in upgrading the cross-value chain Saxo Experience. Arnoud not only has a strong vision for digital growth but he also has the practical tools and leadership skills necessary to implement that transformation.”

“Saxo Bank has always been at the forefront of technological development and with its digital DNA, the bank is uniquely positioned to capitalize of the opportunities that new technology brings. My professional interests center around digital transformations and I truly believe that Saxo has unique potential for digital growth. I look forward to the new challenges and I couldn’t imagine a more interesting journey to be a part of,” explained newly appointed CXO, Arnoud Rozendaal.