Peter Leonidou Joins LMAX Exchange

Finance Magnates learned on Tuesday that Peter Leonidou has joined LMAX Exchange as director of sales and business development. Leonidou will be based in Cyprus for his new role.

The new LMAX executive joins the firm at an interesting time. As Finance Magnates reported last month, LMAX recently acquired CB Capital - a retail brokerage regulated by the Cyprus Securities and Exchange Commission.

LMAX Group CEO David Mercer said at the time that the acquisition was made in part to offset the risks posed by Brexit Brexit Brexit stands for British Exit, or in reference to the United Kingdom’s decision to formally leave the European Union (EU) as declared in a June 23, 2016 referendum. In a more immediate sense, a tight vote and unexpected result helped drive British pound (GBP) to lows that had not been seen in decades.The day following the referendum, former Prime Minister David Cameron resigned from office where he was replaced by Theresa May, who later resigned from office on June 7th, 2019. Active Prime Minis Brexit stands for British Exit, or in reference to the United Kingdom’s decision to formally leave the European Union (EU) as declared in a June 23, 2016 referendum. In a more immediate sense, a tight vote and unexpected result helped drive British pound (GBP) to lows that had not been seen in decades.The day following the referendum, former Prime Minister David Cameron resigned from office where he was replaced by Theresa May, who later resigned from office on June 7th, 2019. Active Prime Minis Read this Term. Acquiring CB Capital, he said, would allow LMAX to continue providing services to clients in the European Union.

But the purchase was also aimed at growing LMAX's business in Cyprus and the Middle East. There are more than 200 CySEC-regulated brokers on the small Mediterranean island alone.

“As our Asia and US-based businesses continue to thrive, it was clear that Southern Europe and the Middle East should be the next areas of focus for us in terms of growth," said Mercer.

“We look forward both to improving our current institutional offering, as well as connecting with new businesses in the region.”

Driving B2B growth

Leonidou will likely be working on developing this new line of business for LMAX. The group looks like it will be focusing its efforts on providing Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term to other brokers in Cyprus.

The incoming executive is likely to have plenty of connections in the industry that he can bring with him to his new role.

Prior to joining LMAX, Leonidou spent a year and a half with technology provider B2Broker. In a two-decade-long career, he has also held senior roles at Leverate, Saxo Bank, ForexTime, and Alpari.