The Berlin-based investment platform Mintos has appointed former N26 marketing director Kertu-Liina Lehismäe as its new Chief Marketing Officer, the company announced today (Wednesday).

In the past, she was also associated with the Japanese conglomerate Rakuten, which offers, among other things, online trading services.

Mintos Names Former N26 Executive as Chief Marketing Officer

Lehismäe, who most recently led global customer acquisition efforts at digital bank N26, joins Mintos' senior leadership team as the investment platform seeks to accelerate its European expansion and strengthen its market position.

In her new role, Lehismäe will oversee all marketing and external communications, including customer acquisition, brand development, and public relations. She brings significant experience in developing growth-oriented marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term strategies within the European financial technology sector.

“Her extensive marketing background, customer-centric approach, and relevant experience will be instrumental in reaching the next level of growth as Mintos continues to bring more value to our customers,” said Martins Sulte, CEO and Co-Founder of Mintos.

Since 2021, Mintos has held a license granted by the Latvian regulator, the Financial and Capital Market Commission (FCMC).

For N26, this marks another key employee's departure following Jan Stachele's exit, Chief Regulatory Officer and Management Board member, in the third quarter of 2024.

Mintos Expands in Europe

The Berlin-based platform, which specializes in enabling passive income through diversified investment opportunities, has been working to establish itself as a multi-asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term investment destination accessible to investors of varying experience levels across Europe.

One of the newest target markets is the Czech Republic, which is expected to help the company expand its existing base of 500,000 clients. According to data collected by Mintos, Czech investors tend to avoid high-risk investments, so the company aims to offer them solutions tailored to their risk profile.

Mintos has also entered the Portuguese market, where retail investors appear to be even more conservative, primarily focusing on savings accounts and real estate investments.

Lehismäe expressed enthusiasm about joining the company during what she described as “a pivotal time” in its development. “The team has built an exceptional investment platform that has a really unique offering in the market, making investing more accessible and easy to all levels of investors,” she said.

A few months ago, Mintos published its 2023 annual report, offering a detailed overview of the fintech company's financial performance. The report showed that revenue reached €11.1 million, marking a more than 30% increase from €8.4 million in 2022. Consequently, total comprehensive profit rose to €1.05 million, nearly doubling from €529,000 the previous year.