Citi has secured the services of Joe Bond, the former executive at foreign exchange (FX) and contracts-for-difference (CFD) provider Abshire-Smith, sources have confirmed to Finance Magnates.

In his new role at Citi, Mr. Bond has shifted gears to work as its Associate Vice President (AVP) of Treasury Sales. In this capacity he will be based out of Citi’s London branch, where he will focus on steering the lender’s Treasury sales for UK clientele.

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Prior to joining Citi, Mr. Bond held a number of senior level roles at a variety of financial service providers. This includes most recently a stint as the Company Director at Abshire-Smith, an FX broker regulated by the UK’s Financial Conduct Authority (FCA), dealing in over-the-counter (OTC) FX, derivatives and CFDs – for nearly four years he managed three sovereign trading platforms at the company, including spot, eFX and CFDs.

Additional stops include a duality of positions at other FX venues, including Azurite Markets and Halo Financial, dating back to 2009. Throughout the duration of his career, Mr. Bond has been relegated to and based out of London, with the exception of his tenure at Azurite Markets, where he maintained a Middle East, North Africa (MENA) focus, according to information made public on his LinkedIn profile.