Industry veteran Brad Alexander has moved to UK-based FX Large, joining the group as its newest CEO, his latest stop in a highly decorated career in the FX industry, Finance Magnates has learned.
Mr. Alexander joins FX Large with immediate effect. FX Large creates a wide range of resources for brokers and clients, including material for education, content, and marketing programs across the FX and financial services industry. Mr. Alexander will be based out of London, helping steer the group in its lead role.
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He heads to FX Large from Acuity Trading, having originally joined the group back in 2015 as its Vice President of Sales. During his time at Acuity Trading, he was tasked with spearheading all sales efforts at the group, whilst distributing the firm’s sentiment-based product suite to retail trading outlets in both the UK and Europe, Middle East, and Africa (EMEA) region.
Overall he has multiple decades of sales and marketing experience in the financial services industry. Prior to joining Acuity Trading in 2015, Mr. Alexander worked as an independent FX consultant for over two years dating back to 2013, working with leading players as well as advising traders, brokers, money managers, and technology providers.
Additional roles also include stints as a non-executive Director with InnovatorOne PLC, advising on commercial viability of new internet and enterprise software solutions as well as other commercial projects in the UK. He was also a Sales Director and Assistant Account Managing Director at AvataR International Limited, dating back to 1999, according to information made public on his Linkedin profile.