ADSS Appoints Two Sales Veterans as Co-Heads of UK Institutional Sales

As part of its strategy to expand its sales division in London, ADSS, an Abu Dhabi-based financial services firm, announced on Wednesday that it has made two senior hires in its institutional sales operations. Chris Andrews and Steven Whittet have been appointed as Co-Heads of Institutional Sales for the firm’s UK business.

Andrews, who will be based in London, joins the company with more than three decades worth of experience in Futures, Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term, Equity and CFD sales trading and account management. His most recent position was Institutional Sales and Account Management at GKFX, a CFD trading, spread betting and foreign exchange broker.

In this role, Andrews was responsible for the sales trading and account management side of the business. During his time at the company, he serviced both the bank's retail and institutional clients.

Before working a GKFX, Andrews has worked at a myriad of financial institutions such as Saxo Capital Markets UK, where he worked in derivatives sales trading, MF Global, Fyshe Global and Cantor Index.

Whittet brings his wealth of knowledge of the forex and financial markets to the firm. During his career, he has worked across both banks and brokers. Previously, Whittet has held managerial roles in FX sales at the Commonwealth Bank of Australia and ICAP Securities.

Recently, Whittet also worked at GKFX as the Global Head of Institutional Sales. Here he introduced a new Prime Broker and Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term for the firm. Before this, he also worked at The Kyte group as Head of FX.

ADSS is expanding its operations in London

In the aftermath of the recent ESMA regulations, which have redefined the retail brokerage space in the European Union, ADSS has been committed to growing its sales division and operations in the United Kingdom.

To achieve this, the firm has been hiring aggressively. Only last week Finance Magnates reported that ADSS had secured Ashraf Elgarf as Head of Sales Trading for its UK business. At the beginning of August this year, the company also added three new hires to its legal team.

Commenting on the addition of Andrews and Whittet to the team, Paul Webb, CEO at ADSS London, said: “over the last twelve months the Firm has made a considerable investment in our proprietary Orex technology and trading platform, the result of which is a market leading product in the institutional and B2B space."

“Steve and Chris have a strong track record of growing a business, and their significant experience combined with the Orex product is a further clear sign of ADSS ambitions to continue expanding its business model.”