Forex Magnates checked in with Anthony DiSanti, Chief Marketing Officer at Shift Forex during a stateside visit to discuss the group’s regional diversification and FX prospects in Latin America.
Photo: Bloomberg
Forex Magnates checked in with Anthony DiSanti, Chief Marketing Officer at Shift Forex, during a stateside visit to discuss the group’s regional diversification and FX prospects in Latin America.
1) What type of client requests are you guys receiving?
We work with a wide range of clients these days. When we first started, we were focused strictly on the retail side on the market because that’s where our experience was. My background specifically is from FXCM, having built their marketing analytics infrastructure. More recently, we have been involved in larger scale engagements with some larger brokers in the United States.
As our brand has grown and we have gained more experience in the industry, our target clients have evolved. Of course you have the retail brokers, everyone from the smaller brokers that we help launch to the largest brokers around. But now we also work with many of the vendors that sell into the market, including the startups that present at our ‘Innovators Inquisition’ during FXIC like CurrentDesk.
Historically, we focused on project-based engagements, helping our clients achieve specific goals. As our network has expanded, we’ve seen many opportunities to connect people on all sides of the industry, culminating in our M&A business. On the marketing side, the most exciting opportunities are around FX market entry, though we continue to work with a variety of FX participants, managing their media or focusing on specific projects – analytics implementations, platform launches, regional expansion, etc.
2.) What is your interest in the US, or other regional markets?
The US market is always a focus, but the retail market here is highly consolidated so there are limited targets for consulting companies. We’re still excited about the US and there are some large players looking at the space. Phillip Futures just got their FDM approved, the first in the past seven years or so. We’ve done business with all the major brokers, and right now we're very excited about emerging players, particularly in the institutional space.
Ultimately with the growth coming out of Southeast Asia and abroad, that’s where most of our clients are focused these days. We are helping some established brokers target Southeast Asia and Latin America – we see those as two really lucrative opportunities, emerging markets in the FX space that can drive dramatic growth.
Last year, we expanded our FXIC event series to Santiago, Chile. Despite the country’s relatively young age, they have become one of the most established financial centers in the region. We see a significant opportunity for international brokers to develop the Latin American market, rather than simply targeting specific countries that have begun emerging. The retail FX market there is relatively consolidated via money managers and fund managers that are looking to get FX exposure and effectively incorporate FX into their strategies without the counterparty risk of working with local players lacking the sophisticated monetary controls commonly found in the EU, US and Australia.
Those international brokers targeting Latin America need to be aware of local banking regulations that make it difficult to get money out of the country. It’s not so much about which countries to target, but rather which countries to avoid targeting. In countries like Argentina and Venezuela, you are going to have trouble transferring funds out, whereas Chile has much more progressive financial legislation.
The FX market in general is tiered, and this extends into the retail market. A broker’s business model will determine which types of clients they target. A high cost model built around premium support and tools will require larger account balances, so there will be client segments that simply aren’t profitable to target. The Latin American market currently tends to have 3 client segments – money managers, high net worth, and low balance/high maintenance clients. If you’re targeting the mass-market retail trader there, you need to have a model that supports low balances with significant customer support requirements. In my opinion, there are only two countries in the region with large enough retail FX markets to justify dedicated targeting from international brokers, Chile and Mexico. However, this is changing every day – if you compare today’s market to just last year, there’s been material growth.
Speaking about the growth in Southeast Asia, I am referring to Malaysia, India, China, etc. When you’re targeting that region, the traders tend to be less sophisticated – EA traders, people that are strongly attracted to promotions, etc. Promotions are very successful in these markets, so if you have the regulatory structure and business model where you can offer high leverage and aggressive promotions, SEA should be a high priority.
We see a lot of offshore brokers growing rapidly by running frequent promotions and marketing them aggressively. Local partnerships are also very important, as business still tends to happen face-to-face, sometimes with deposits being physically handed to IBs. The market fragmentation in this region leads to very different IB structures than many brokers may be used to from their business elsewhere. Working with someone that knows the region well is critical to successful expansion into SEA.
Forex Magnates checked in with Anthony DiSanti, Chief Marketing Officer at Shift Forex, during a stateside visit to discuss the group’s regional diversification and FX prospects in Latin America.
1) What type of client requests are you guys receiving?
We work with a wide range of clients these days. When we first started, we were focused strictly on the retail side on the market because that’s where our experience was. My background specifically is from FXCM, having built their marketing analytics infrastructure. More recently, we have been involved in larger scale engagements with some larger brokers in the United States.
As our brand has grown and we have gained more experience in the industry, our target clients have evolved. Of course you have the retail brokers, everyone from the smaller brokers that we help launch to the largest brokers around. But now we also work with many of the vendors that sell into the market, including the startups that present at our ‘Innovators Inquisition’ during FXIC like CurrentDesk.
Historically, we focused on project-based engagements, helping our clients achieve specific goals. As our network has expanded, we’ve seen many opportunities to connect people on all sides of the industry, culminating in our M&A business. On the marketing side, the most exciting opportunities are around FX market entry, though we continue to work with a variety of FX participants, managing their media or focusing on specific projects – analytics implementations, platform launches, regional expansion, etc.
2.) What is your interest in the US, or other regional markets?
The US market is always a focus, but the retail market here is highly consolidated so there are limited targets for consulting companies. We’re still excited about the US and there are some large players looking at the space. Phillip Futures just got their FDM approved, the first in the past seven years or so. We’ve done business with all the major brokers, and right now we're very excited about emerging players, particularly in the institutional space.
Ultimately with the growth coming out of Southeast Asia and abroad, that’s where most of our clients are focused these days. We are helping some established brokers target Southeast Asia and Latin America – we see those as two really lucrative opportunities, emerging markets in the FX space that can drive dramatic growth.
Last year, we expanded our FXIC event series to Santiago, Chile. Despite the country’s relatively young age, they have become one of the most established financial centers in the region. We see a significant opportunity for international brokers to develop the Latin American market, rather than simply targeting specific countries that have begun emerging. The retail FX market there is relatively consolidated via money managers and fund managers that are looking to get FX exposure and effectively incorporate FX into their strategies without the counterparty risk of working with local players lacking the sophisticated monetary controls commonly found in the EU, US and Australia.
Those international brokers targeting Latin America need to be aware of local banking regulations that make it difficult to get money out of the country. It’s not so much about which countries to target, but rather which countries to avoid targeting. In countries like Argentina and Venezuela, you are going to have trouble transferring funds out, whereas Chile has much more progressive financial legislation.
The FX market in general is tiered, and this extends into the retail market. A broker’s business model will determine which types of clients they target. A high cost model built around premium support and tools will require larger account balances, so there will be client segments that simply aren’t profitable to target. The Latin American market currently tends to have 3 client segments – money managers, high net worth, and low balance/high maintenance clients. If you’re targeting the mass-market retail trader there, you need to have a model that supports low balances with significant customer support requirements. In my opinion, there are only two countries in the region with large enough retail FX markets to justify dedicated targeting from international brokers, Chile and Mexico. However, this is changing every day – if you compare today’s market to just last year, there’s been material growth.
Speaking about the growth in Southeast Asia, I am referring to Malaysia, India, China, etc. When you’re targeting that region, the traders tend to be less sophisticated – EA traders, people that are strongly attracted to promotions, etc. Promotions are very successful in these markets, so if you have the regulatory structure and business model where you can offer high leverage and aggressive promotions, SEA should be a high priority.
We see a lot of offshore brokers growing rapidly by running frequent promotions and marketing them aggressively. Local partnerships are also very important, as business still tends to happen face-to-face, sometimes with deposits being physically handed to IBs. The market fragmentation in this region leads to very different IB structures than many brokers may be used to from their business elsewhere. Working with someone that knows the region well is critical to successful expansion into SEA.
Bank of London Product Head: “Clients Don’t Want to Wait for Cutoff Times” On-Chain
Featured Videos
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
