Bitget has updated its brand identity, vision and visuals.
In addition to a new logo, it also intends to redesign its trading apps.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Deutsche Börse’s 360T Plugs Bitpanda Into FX Network to Channel Institutions Into Crypto
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
