Bitget has updated its brand identity, vision and visuals.
In addition to a new logo, it also intends to redesign its trading apps.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Binance Junior Puts Crypto in Young Hands, but Keeps the Wallet with Mom and Dad
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
