U.K. to Allow Companies to Test Driverless Cars on Motorways

Chancellor of the Exchequer George Osborne will give the green light for driverless cars to be tested on U.K. motorways, helping to make the technology available to consumers by the end of the decade.

The government also aims to remove regulatory barriers so that driverless cars can be used on British roads within the current parliamentary term, the Treasury said in a statement on Saturday. Trials will be held on local roads this year, with test drives allowed on motorways and strategic roads for the first time in 2017.

“At a time of great uncertainty in the global economy, Britain must take bold decisions now to ensure it Leads Leads Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Read this Term the world when it comes to new technologies and infrastructure,” Osborne said in a statement. “Driverless cars could represent the most fundamental change to transport since the invention of the internal combustion engine.”

As automakers from Mercedes-Benz to BMW AG jostle to get driverless cars ready for the road, Osborne is hoping the announcement in Wednesday’s Budget will help Britain tap into a global market forecast to be worth 900 billion pounds ($1.3 trillion) by 2025.

Investment Sought

While tests have already been carried out in the U.S. and Germany, motorway trials are still in their infancy. The U.K. trials, which will be designed to ensure the cars’ safety, will help attract investment and enable manufacturers to bring new technologies closer to the point at which they can be sold. Germany announced earlier this year it’s planning a driverless-car pilot project on a portion of the A9 autobahn, the north-south artery that connects Munich and Berlin.

Automakers are already competing for the top spot in driverless innovation. While Google Inc.’s self-piloting cars continue to clock up miles on California roads, BMW said this month it’s working on the BMW Vision Next 100, a car that includes an interactive windshield that can warn of bicycles, pedestrians or other road obstacles even if they’re blocked from human view.

Mercedes earlier this year showed a self-driving luxury concept called the F015, complete with swivel seats to enable driver and passenger to face each other for a chat. And last year, Audi sent an unmanned RS7 down a track at racing speeds.

In the U.K., Nissan Motor Co Ltd. said it will make its first mass-market driverless car in the northeast, at its Sunderland plant, while Jaguar Land Rover Ltd. plans to test its autonomous and connected vehicle technology on West Midlands roads this year.

Highways England will run the U.K. motorway trials and be responsible for safety. It is expected that individual lanes will be closed for the trials, though roads will remain open.

To contact the reporter on this story: Svenja O'Donnell in London at sodonnell@bloomberg.net. To contact the editors responsible for this story: Alan Crawford at acrawford6@bloomberg.net, Andrew Atkinson, Fergal O'Brien

By: Svenja O'Donnell

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