ICOs have raised over $5.8 billion already in contributions in Q1 2018 – by comparison, this is almost $2 billion more than the total contributions for all of 2017. With this rapid growth, there are numerous opportunities for companies to raise funds through an ICO.
Currently most ICOs employ a scattered method of marketing, where they “scatter” their marketing budget across as many channels as they can and hope that these channels generate a good return for them. This leads to overspending on some channels, and ineffective use of channels that bring actual revenue to the ICO.
Moving past ineffective marketing
The lack of a reporting system that can attribute the contributions raised to the marketing channels where they originate is a massive problem that leads to ineffective marketing practises, and fictitious ROIs.
This is now a thing of the past, as tokentarget, a full service blockchain marketing agency, has launched a new tracking tool, designed to offer ICOs the ability to track contributions that are made to their projects. This is a breakthrough for ICO analytics, as until now, it was almost impossible to determine the marketing channels that were generating the most contributions.
This tracking solution takes tokentarget a step closer to fulfilling its mission to provide the best possible marketing solutions to help blockchain-based projects succeed. The company’s team of highly skilled and experienced professionals, from the fintech, finance, investment banking and blockchain sectors, are committed to providing effective and measurable marketing services for blockchain and crypto projects to create a niche for themselves.
“This tracking is unique, and allows ICOs to work based on true ROI, rather than assumed ROIs based on traffic amounts and sources. Our tracking allows ICOs to adjust their marketing spend based on revenue generating results, leading to an optimised AD spend,” explained John Lewis, CMO of tokentarget.
Versatile solution suite
Having helped market some of the most successful ICOs in 2017, including trade.io, Sirin Labs, Loci and more, tokentarget has a keen understanding of providing tailor-made, turnkey marketing services for blockchain projects of all types, domains and sizes. Using this experience, tokentarget has filled the gap that is currently left by most analytical solutions.
The tracking solution is designed to track all marketing channels, not just traditional online marketing. This means, in addition to tracking paid search, social media and email campaigns, the system can be used to track bounty programs and influencer marketing.
The launch of such a powerful and transparent analytics tool is a major shift for the ICO industry and gives ICOs the power to control their marketing budget in the same way major digital companies have been doing for years.
Since launching in March 2017, tokentarget has helped over 40 clients raise more than $600 million from their ICOs. Through their full range of services, including strategy, branding, marcoms, channel marketing and business intelligence, they have helped launch ICOs in numerous verticals.
This includes Finance, Trading, Sports, Technology, Telecommunications, Energy, Advertising, Loyalty, Payment Services, Healthcare, Luxury Goods and VR. You can meet tokentarget later this month at the iFX EXPO in Cyprus on May 22-24.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.