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Marketing
Europe's Economic Crossroads: Recession Fears and S&P Global's
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Will Blockchain Technology Mark a Turning Point in Fraud
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7 Things We Wish Someone Had Told Us Before We Started Trading
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Ethereum-Based Tokenized Real Estate Platform USP Launches on
Thought Leadership
Europe's Economic Crossroads: Recession Fears and S&P Global's
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Will Blockchain Technology Mark a Turning Point in Fraud
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7 Things We Wish Someone Had Told Us Before We Started Trading
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marketing
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Expert Insights
Where Do I Start Marketing for a New Broker?
Where to start doing marketing with little budget and a thousand things to take care of?
Wednesday, 11/03/2015 | 09:16 GMT
by
Bart Burggraaf
Expert Insights
Advertising in Times of Volatility and Broker Insolvency
As seen during the Swiss pegxit, marketers know that in times there is an opportunity.
Tuesday, 20/01/2015 | 11:07 GMT
by
Bart Burggraaf
Technology
Optimove Adds Real-Time Marketing Triggers to Its Automated Retention Platform
Adding features to their core marketing and retention solution, Optimove launched real-time triggers that enable online businesses the ability to send automated messages to their customers to drive engagement.
Tuesday, 13/01/2015 | 17:00 GMT
by
Ron Finberg
Expert Insights
7 Marketing Trends to Watch out for in 2015
Change is the only constant. And with the new year upon us, it’s time to think about some of the trends.
Tuesday, 06/01/2015 | 15:09 GMT
by
Bart Burggraaf
Expert Insights
How Can a Broker Most Effectively Convert Site Traffic?
To answer this I need to back up a little bit. Not all traffic is created equal.
Tuesday, 16/12/2014 | 15:04 GMT
by
Bart Burggraaf
Analysis
Day 2: Forex Magnates London Summit Concludes, Award Winners Revealed
Day two of the 2014 Forex Magnates London summit finished yesterday, capping off a highly successful event that resulted in the coalescence of key executives from every corner of the industry.
Thursday, 20/11/2014 | 06:00 GMT
by
Jeff Patterson
Expert Insights
Tarantulas, Customer Segmentation, and Insights
What can tarantulas teach us about marketing? They come in all shapes and sizes, and are found all over the world.
Tuesday, 04/11/2014 | 00:01 GMT
by
Charlie Trumpess, MCIM, CM
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Expert Insights
How Has Gamification Changed Modern Marketing?
In 2008, Microsoft decided to launch a large and expensive campaign featuring Bill Gates and Jerry Seinfeld. Both the advertising agency and Microsoft thought it would be a huge hit.
Friday, 31/10/2014 | 00:01 GMT
by
Yoni Avital
Expert Insights
Are Trading Contests a Viable Means of Marketing?
The detail is really in the details when it comes to contests and the like. Some of them are hardly related to trading however.
Monday, 27/10/2014 | 09:30 GMT
by
Bart Burggraaf
Expert Insights
Are Facebook Ads an Effective Marketing Tool?
Facebook currently allows for a couple ways to advertise. Some are there to increases engagement with content already on Facebook.
Wednesday, 08/10/2014 | 10:01 GMT
by
Bart Burggraaf
Interviews
Interactive Brokers' Steve Sanders Talks FX & Regulatory Headwinds
Forex Magnates reached out to Steve Sanders for his stance on the firm’s FX operations and regulatory operating headwinds
Wednesday, 08/10/2014 | 00:07 GMT
by
Jeff Patterson
Expert Insights
How Do I Measure the Value Of My Traffic?
Good example of a simple question that turns very complicated, very soon. There are a couple of levels of measurement we can look at.
Monday, 22/09/2014 | 00:01 GMT
by
Bart Burggraaf
Expert Insights
What Are The Best SEO Techniques For Brokers?
As for Off-Site SEO, the biggest brokers all have more than 3000 links from unique domains.
Tuesday, 09/09/2014 | 00:01 GMT
by
Bart Burggraaf
Payments
How much do social networks help with conversions?
Sunday, 07/09/2014 | 16:02 GMT
by
FMAdmin Someone
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Expert Insights
Making the Most of Gamification: Part 2
Gamification lends itself most obviously to marketing campaigns and loyalty programs, but its scope is really limitless.
Wednesday, 03/09/2014 | 00:01 GMT
by
Charlie Trumpess, MCIM, CM
Expert Insights
Are Analytics Sites Like Alexa A Viable Measure For Web Traffic?
There are quite a few services like Alexa, including Compete, Nielsen Online, Comscore, SimilarWeb and various google tools.
Tuesday, 26/08/2014 | 00:02 GMT
by
Bart Burggraaf
Expert Insights
Is Advertising Tighter Broker Spreads A Viable Strategy?
Research shows that Price is a significant driver in broker selection. There are a lot of reasons...
Tuesday, 12/08/2014 | 00:26 GMT
by
Bart Burggraaf
Brokers
In Forex Magnates' Tokyo Summit 2014, the Whole Is Greater than Its Parts
New opportunities and horizons arise within a sense of a business community after the first bustling day is behinds us, as the Tokyo Summit offers its synergy and attendees engage in vibrant discussions.
Tuesday, 29/07/2014 | 10:00 GMT
by
FMAdmin Someone
Analysis
All Eyes on Japan as Forex Magnates' Tokyo Summit 2014 Kicks Off
Hundreds of leading executives have been flocking the Mandarin Hotel at the get-go of the industry’s top notch event. Panels, exhibitions and prominent speeches are all part of the hectic two-day conference
Tuesday, 29/07/2014 | 05:30 GMT
by
FMAdmin Someone
Expert Insights
In Lean Times, Which Marketing Tactics Are Necessary For Brokers?
When volumes are down, a lot of brokers stop spending on marketing. It makes some sense because when volumes are down.
Tuesday, 29/07/2014 | 00:30 GMT
by
Bart Burggraaf
Expert Insights
Big Marketing, Little Budgets, and New Brokers
Starting a new brokerage in the highly competitive world of retail Forex is a challenging task.
Monday, 28/07/2014 | 00:36 GMT
by
Charlie Trumpess, MCIM, CM
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Payments
Ecommerce recommendation startup receives $5.5 million in series A
Tuesday, 15/07/2014 | 12:27 GMT
by
FMAdmin Someone
Expert Insights
How To Build A Brand Name With Your Marketing Team
A brand goes beyond the marketing team – it is the sum of perception of all customer interaction.
Wednesday, 09/07/2014 | 04:24 GMT
by
Bart Burggraaf
Expert Insights
Broker Strategy: Internal Vs. Third-Party Marketing Teams
In most cases an internal person/team is needed to interface with the management.
Wednesday, 02/07/2014 | 04:09 GMT
by
Bart Burggraaf
Expert Insights
Marketing 101: Identifying Small Vs. Large-Sized Broker Needs
When you are a large sized broker, you have the benefit of momentum when it comes to your acquisition.
Thursday, 19/06/2014 | 04:30 GMT
by
Bart Burggraaf
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