Sucden Financial has announced that it has partnered with PFSOFT to supply multi asset liquidity for the Protrader platform. The deal makes sense for both sides. For PFSOFT, the firm is aiming to distinguish its multi-asset characteristics from competitors as the product provides users the ability to customize different liquidity sources for each asset. For example, FX from a multi-bank ECN, equities from the NYSE & NASDAQ, and futures from the CME & LIFFE. Integrating with Sucden provides users the ability to connect to multiple OTC and exchange venues from one brokerage source. For Sucden, the news reinforces their position as an all in one broker to broker brokerage provider.
While relatively new in the market, Protrader is finding a niche among banks looking to establish brokerage units to market to their existing clients. In our 2013 forex industry predictions, we mentioned that we expected banks to become more active in leveraging their existing client base and more of them will be offering forex trading. Among countries leading this trend is Poland, where among the banks, Alior Bank launched a brokering division using PFSOFT’s Protrader.
Sucden Financial Liquidity Available Through PFSOFT Protrader
FX Liquidity from Sucden Financial is now on offer via the PFSOFT Protrader multi-asset trading platform. In addition Sucden Financial can offer access to futures, equities and CFDs, all on an STP basis through the system.
Denis Borisovsky, CEO of PFSOFT comments, “This integration with Sucden Financial is very important. It helps to simplify the process of liquidity management so that our clients can get access to all major financial markets from the one liquidity provider. It also reduces the time to market, saving our clients’ time.”
Jonathan Brewer, Head of E-FX Business Development at Sucden Financial adds, “PFSOFT has huge potential in the multi-asset space because Protrader is highly sophisticated and rich in functionality. It is ideal for some of our larger clients and we are delighted to be included on Protrader, providing access to all asset classes.”
For organisations requiring technology to access the retail FX market, Sucden Financial also offers a range of white label solutions, tailor-made to suit each client’s specific requirements.
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Protrader is a broker neutral trading platform which meets the highest requirements of the modern financial markets. PSOFT offers two customisable solutions which can be tailored to align with different business models – Protrader for multi-asset brokers and Protrader for forex and CFD brokers.
About Sucden Financial
Sucden Financial deals in a broad range of markets, covering equities, financial and commodity futures and options, as well as foreign exchange. Formed in 1973 as the soft commodities brokerage arm of the French Sucres et Denrées (Sucden Group), the firm has since evolved into one of the largest brokers for investment houses, hedge funds, commodity firms, and high net worth individuals.
As a broker to retail FX brokers, Sucden Financial has a compelling, highly reliable electronic offering for FX clients based on its policy of providing competitive liquidity across a selection of industry leading platforms.
Sucden Financial offers a ‘one stop shop’ to retail brokers seeking access to FX. In addition to providing liquidity and streaming pricing through its API (Application Programming Interface) to clients who have their own execution systems, Sucden Financial can provide tailor-made solutions to clients requiring the latest cutting-edge technology to access the retail FX market.
Sucden Financial Limited is authorised and regulated by the Financial Services Authority.