Finansinvest Integrates SunGard’s Front Arena, Targeting Risk Management

The new compatibility will help Finansinvest source and trade liquidity at a competitive price in a multitude of asset classes.

Finansinvest has integrated SunGard Financial Systems’ Front Arena trading solution, targeting trade liquidity across multiple asset classes, according to a SunGard statement.

The new compatibility will help Finansinvest source and trade liquidity at a competitive price in a multitude of asset classes. The decision to tap SunGard’s multi-asset trading solution represents a bid by Finansinvest to undercut pricing in an effort to foster greater risk management and market-making on the Turkish stock exchange.

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SunGard’s Front Arena helps assimilate a variety of instruments on one cohesive trading platform. Moreover, the utility also helps delivers deep front-to-back-office capabilities, whilst helping to reduce total cost of ownership and time through system consolidation.

According to Ozgur Guneri, CEO of Finansinvest, in a recent statement on the integration: “At FinansInvest, our mission is to offer sophisticated and integrated solutions to our clients along with high quality and dedicated financial advisors. On this mission, we aim to explore the highest level of technology and innovation, which enables us to offer a trusted, transparent and convenient investment platform.”

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“We believe that our cooperation with SunGard will be a key milestone in helping us gain a competitive advantage on this front. By implementing SunGard’s Front Arena, we are well-poised for growth and look forward to a long and rewarding association with SunGard,” added Guneri.

“We are very happy to be working with Finansinvest. Opportunities in the growing Turkish market are plentiful and we are now actively pursuing further expansion in the country by investing locally and hiring new people on the ground. Our investment is bringing customers added value by utilizing our solutions to help them compete more effectively. Recent regulatory changes in Turkey gave investment banks the opportunity to provide OTC derivative products to their clients more easily. We were able to provide Finansinvest with a smooth transition process to enable them to cope with these regulatory changes,” noted Wissam Khoury, Managing Director for SunGard in the Middle East and Africa, in an accompanying statement.

“There is a gap in the market for the type of solutions we offer, allowing SunGard to become a trusted, long-term technology provider of Turkish financial institutions and to contribute to the development of Turkish capital markets. It is an exciting time for us to be active in Turkey,” Khoury added.

Last month, SunGard revealed that it had filed a prospectus of intentions to once again go public. Originally acquired back on August 11, 2005, the leveraged buyout was backed with equity investment from Bain Capital Partners, The Blackstone Group, Goldman Sachs & Co., Kohlberg Kravis Roberts & Co., Providence Equity Partners, Silver Lake and TPG, which continue to control SunGard.

SunGard Financial Systems helps provide a number of software and IT services to financial institutions globally, catering to both institutional and retail clients. Conversely, Istanbul-based Finansinvest deals with a variety of trade and execution management mechanisms, along with cross-asset trading, over-the-counter (OTC) electronic trading, and order management, among other services.

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