Global Prime Partners, a boutique prime broker and trading services provider for hedge funds, asset managers and professional traders, has undergone an expansion and rebranding as GPP (www.gpp.group), according to a group statement.
GPP has been expanding its clientele as well as its business segments over the past six months, amidst an uptick of demand for its core services of prime brokerage, clearing and custody. The group previously unveiled a new structured products division back in February, which targeted domestic clients in the UK, also providing clients with access to the optimal issuers of structured products combined with bespoke technology and tailored customer service.
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Following its expansion, GPP has relocated to 101 Wigmore Street in London, helping provide more space for its growing operations. Moving forward into H2 and beyond, GPP is also slated to roll out business lines of Wealth Solutions and Multi-Asset Execution.
According to Julian Parker, founding partner and CEO at GPP, in a statement on the rebranding and expansion: “We have had an extraordinary time this year taking the business forward. It’s been a balance between delivering the major initiatives of a new Structured Products business, our relocation, rebranding and launching the new website whilst maintaining the high quality of our core businesses and client service.”
“We renamed Global Prime Partners to the simpler version, GPP, because it fits better with all of our business lines and client bases. The design work on the logo coincided with fitting out our new office and creating a brand new website.”
“We have continued to invest in our proprietary technology and hiring knowledgeable people in dedicated functions, recruiting 30% more people over the past 12 months. For me, a key point is that our clients see that our continued investment in our business demonstrates our commitment to the space we’re in,” he added.