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E*TRADE's November Metrics Reaffirm Growth Trajectory for Accounts and DARTs

by Aziz Abdel-Qader
  • E*TRADE revealed that Daily Average Revenue Trades (DARTs) pointed ‎higher, coming in at 248,669 a day‎.
E*TRADE's November Metrics Reaffirm Growth Trajectory for Accounts and DARTs
Bloomberg
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E*TRADE Financial Corporation (NASDAQ: ETFC) has just released its latest tranche of monthly metrics. November 2017 featured positive metrics that collectively managed to secure a steady rise over yearly and monthly intervals.

In November 2017, E*TRADE revealed that Daily Average Revenue Trades (DARTs) pointed higher, coming in at 248,669 a day, an increase by a factor of 15 percent month-over-month from ‎215,689 ‎in October 2017. Over a yearly timetable, E*TRADE’s November 2017 DARTs were also higher by 19 percent year-over-year, compared to 208,420 in November 2016.

In terms of E*TRADE’s net new accounts growth, the group added 63,008 gross new brokerage accounts in November 2017, compared to 60,918 set back in October 2017, which reflects a positive advance of more than 3 percent. ‎In addition, this figure is also better when weighed against last year, as new brokerage accounts rose 16.0 percent from 54,274 in November 2016.

In total, this brings the company’s overall accounts to approximately 5.39 million in November 2017, which reflected a marginal increase of 3 percent compared to 5.23 million in November 2016, but almost a flat change month-over-month.

Another area of strength for the month was E*TRADE’s brokerage customer assets which rose to $381.4 million last month, up 24 percent year-over-year from $308.5 million in 2016. Meanwhile, the month on month comparison also shows an increase of 2 percent from $373.3 million in October.

E*TRADE Financial Corporation (NASDAQ: ETFC) has just released its latest tranche of monthly metrics. November 2017 featured positive metrics that collectively managed to secure a steady rise over yearly and monthly intervals.

In November 2017, E*TRADE revealed that Daily Average Revenue Trades (DARTs) pointed higher, coming in at 248,669 a day, an increase by a factor of 15 percent month-over-month from ‎215,689 ‎in October 2017. Over a yearly timetable, E*TRADE’s November 2017 DARTs were also higher by 19 percent year-over-year, compared to 208,420 in November 2016.

In terms of E*TRADE’s net new accounts growth, the group added 63,008 gross new brokerage accounts in November 2017, compared to 60,918 set back in October 2017, which reflects a positive advance of more than 3 percent. ‎In addition, this figure is also better when weighed against last year, as new brokerage accounts rose 16.0 percent from 54,274 in November 2016.

In total, this brings the company’s overall accounts to approximately 5.39 million in November 2017, which reflected a marginal increase of 3 percent compared to 5.23 million in November 2016, but almost a flat change month-over-month.

Another area of strength for the month was E*TRADE’s brokerage customer assets which rose to $381.4 million last month, up 24 percent year-over-year from $308.5 million in 2016. Meanwhile, the month on month comparison also shows an increase of 2 percent from $373.3 million in October.

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