IS Prime Grants White Label Offering of End-to-End Capabilities

IS Prime has unveiled a new offering for its clients, solidifying its comprehensive Prime of Prime (PoP) service suite white labeling their front-to-back offering, according to an IS Prime statement.

In particular, the white label service will now include a number of aspects, including the following foreign exchange (FX) and precious metal Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term via API, deployed direct or through any of the major Bridge Bridge The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat Read this Term providers and ECNs.

Moreover, contracts-for-difference (CFD) liquidity via API, bridge and ECN (already available to clients since Q4 2014) will also be included in the offering, which are also coupled with real-time trading and risk and margin information via the white labeled Terminus GUI.

Clients will have access to white labeled end of day statements and a broad spectrum of reporting capabilities. Furthermore, the offering grants intraday commission billing, swap reports, and historical and trade queries.

We believe that this gives an opportunity to the more active players in the retail broker market to compete in the Prime of Prime space

According to Jonathan Brewer, Managing Partner of IS Prime, in a recent statement on the enhanced offering, “The Prime of Prime market is in transition, with many players struggling to find PB solutions in the wake of the market turbulence in January. We believe that this gives an opportunity to the more active players in the retail broker market to compete in the Prime of Prime space.”

“The only thing that is holding many of them back is the requirement to invest in expensive technology; the fact that IS Prime is offering this turnkey solution opens up this business segment to our clients at zero capital expenditure. There has been much discussion from our competition about the increasing opportunity in the Prime of Prime space in the wake of the SNB, but no explicit products offered to clients. We are demonstrating our solution and technology driven approach by enabling our clients to take advantage of this opportunity,” he added.