Webull launched an upgraded version of its AI assistant today (Monday), adding portfolio review capabilities and natural language order placement.
The trading platform, which went public in April and has seen its shares fall more than 70% since debut, is banking on artificial intelligence to differentiate itself in a crowded retail brokerage market where Robinhood and Interactive Brokers have rolled out similar features in recent months.
Webull's assistant, called Vega, now reviews user portfolios and flags gaps between stated investment goals and actual positions. The feature analyzes trading patterns and alerts users when their behavior drifts from their original strategy, according to the company.
“The amount of information available to investors today is both a strength and a challenge,” said Anthony Denier, Group President and U.S. CEO of Webull. “With Vega, we're helping traders navigate that landscape with greater clarity and confidence.”
Voice Trading Enters Retail Platforms
The upgrade includes voice-activated order placement, letting users describe trades in plain English rather than navigating menus. The system displays interpreted order details before execution , a safeguard Webull says prevents errors when verbal commands are translated into actual trades.
Voice-based trading mirrors features Robinhood announced in September with its Cortex assistant, which also converts natural language requests into market scans and custom indicators. Interactive Brokers introduced a similar tool, Ask IBKR, in October that answers portfolio questions through typed queries.
This is another product update in recent weeks after the platform introduced corporate bond trading to expand its fixed-income offerings.
Options Data Gets AI Layer
Webull's new options statistics feature scans options chains for unusual activity and surfaces potential trades based on volume spikes or price anomalies. The tool represents a more technical offering aimed at experienced traders who monitor options flow for signals about market direction.
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The platform also consolidates market data, earnings reports, and news into a single feed that Vega contextualizes for individual watchlists. Real-time alerts trigger when holdings or tracked stocks move, with explanations tailored to each user's portfolio composition.
Free Access as Revenue Climbs
Webull is making Vega available without subscription fees, in contrast to premium tiers offered by some competitors. The company reported $131.5 million in second-quarter revenue, up 46% year-over-year, though it remained unprofitable.
The brokerage reintegrated cryptocurrency trading into its main app in August after a two-year separation and added corporate bond trading in October. Those expansions, along with a recent launch in the Netherlands, reflect efforts to diversify revenue as trading volumes fluctuate.
Webull operates in 14 markets and claims more than 24 million registered users globally. The platform competes directly with Robinhood, which serves a similar demographic of self-directed retail investors drawn to commission-free trading and mobile-first interfaces.
Denier noted that retail trading activity has rebounded to levels not seen since the pandemic-era surge in 2020 and 2021, when stimulus payments fueled a spike in account openings and equity volumes.
The AI assistant rollout is limited to U.S. customers for now. Webull did not specify plans to extend Vega to its international user base in Canada, Malaysia, or Europe.
