The brokerage has moved crypto trading back after previously requiring users to manage digital assets through a separate application.
The launch follows successful testing in Brazil and completes a corporate restructuring announced in July.
Webull has
rolled crypto trading back into its primary investment app, reversing a
previous decision that required U.S. customers to use a separate application
for digital asset transactions.
Webull Consolidates Crypto Trading Into Primary Platform
The brokerage
platform now lets users trade over 50 cryptocurrencies directly through
the main Webull app, including Bitcoin, Ethereum, and Solana. Trading runs
around the clock, seven days a week.
Previously,
anyone wanting to buy or sell crypto through Webull had to download and manage
the separate Webull Pay app. The company has now integrated those accounts back
into the primary platform, allowing users to handle stocks, options, and
digital currencies from a single interface.
Anthony Denier, Source: LinkedIn
Anthony
Denier, who serves as U.S. CEO and Group President at Webull, said the change
addresses customer feedback about managing multiple accounts across different
apps.
“Our
mission has always been to deliver a streamlined, user-centric investing
experience,” Denier explained. “By reintegrating crypto trading into
the Webull app, we are making it easier for customers to access and manage
their entire portfolio, whether they're trading stocks, options, or digital
assets.”
The move
comes as retail investors increasingly view cryptocurrencies as part
of their broader investment strategy rather than a separate asset class
requiring specialized platforms.
The company
had discontinued cryptocurrency trading on its main U.S. platform in 2023,
forcing customers who wanted digital asset exposure to use the standalone
Webull Pay app instead. That decision proved unpopular with users who preferred
managing all their investments in one place.
“The
improving clarity of cryptocurrency regulations, both in the United States and
internationally, underlies our decision to bring crypto trading back to our
platform,” Denier said during the July announcement of the corporate
restructuring.
Geographic Limitations
Remain
Webull's
crypto trading currently operates only in the United States and Brazil. The
company plans to expand digital asset trading to additional markets over the
coming months but hasn't specified which regions will gain access next.
Steve Yip, the CEO of Webull Pay
Stephen
Yip, who leads Webull Pay as CEO, framed the integration as responding to how
modern investors prefer to manage their money.
“Cryptocurrencies
have become an essential part of today's diversified investment
strategies,” Yip said. “We are excited to again offer crypto trading
through Webull to deliver a more unified and convenient experience that
reflects how modern investors want to manage their portfolios.”
Competitive Landscape
The
consolidation puts Webull in line with other major retail brokerages that offer
both traditional securities and digital assets through single platforms.
Competitors like Robinhood and Charles Schwab have maintained integrated
approaches to crypto trading rather than requiring separate applications.
Webull has
also been building relationships with established crypto players. Last year,
the company partnered with Coinbase Derivatives to offer Bitcoin and Ethereum
futures to U.S. retail investors, expanding beyond spot trading into
derivatives markets.
Webull
trades on NASDAQ under the ticker BULL and serves more than 24 million
registered users across 14 global markets. The announcement about the
introduction of crypto in the US did not immediately affect the company’s share
price in Monday’s premarket, while on Friday the stock had closed at $15.41.
Webull has
rolled crypto trading back into its primary investment app, reversing a
previous decision that required U.S. customers to use a separate application
for digital asset transactions.
Webull Consolidates Crypto Trading Into Primary Platform
The brokerage
platform now lets users trade over 50 cryptocurrencies directly through
the main Webull app, including Bitcoin, Ethereum, and Solana. Trading runs
around the clock, seven days a week.
Previously,
anyone wanting to buy or sell crypto through Webull had to download and manage
the separate Webull Pay app. The company has now integrated those accounts back
into the primary platform, allowing users to handle stocks, options, and
digital currencies from a single interface.
Anthony Denier, Source: LinkedIn
Anthony
Denier, who serves as U.S. CEO and Group President at Webull, said the change
addresses customer feedback about managing multiple accounts across different
apps.
“Our
mission has always been to deliver a streamlined, user-centric investing
experience,” Denier explained. “By reintegrating crypto trading into
the Webull app, we are making it easier for customers to access and manage
their entire portfolio, whether they're trading stocks, options, or digital
assets.”
The move
comes as retail investors increasingly view cryptocurrencies as part
of their broader investment strategy rather than a separate asset class
requiring specialized platforms.
The company
had discontinued cryptocurrency trading on its main U.S. platform in 2023,
forcing customers who wanted digital asset exposure to use the standalone
Webull Pay app instead. That decision proved unpopular with users who preferred
managing all their investments in one place.
“The
improving clarity of cryptocurrency regulations, both in the United States and
internationally, underlies our decision to bring crypto trading back to our
platform,” Denier said during the July announcement of the corporate
restructuring.
Geographic Limitations
Remain
Webull's
crypto trading currently operates only in the United States and Brazil. The
company plans to expand digital asset trading to additional markets over the
coming months but hasn't specified which regions will gain access next.
Steve Yip, the CEO of Webull Pay
Stephen
Yip, who leads Webull Pay as CEO, framed the integration as responding to how
modern investors prefer to manage their money.
“Cryptocurrencies
have become an essential part of today's diversified investment
strategies,” Yip said. “We are excited to again offer crypto trading
through Webull to deliver a more unified and convenient experience that
reflects how modern investors want to manage their portfolios.”
Competitive Landscape
The
consolidation puts Webull in line with other major retail brokerages that offer
both traditional securities and digital assets through single platforms.
Competitors like Robinhood and Charles Schwab have maintained integrated
approaches to crypto trading rather than requiring separate applications.
Webull has
also been building relationships with established crypto players. Last year,
the company partnered with Coinbase Derivatives to offer Bitcoin and Ethereum
futures to U.S. retail investors, expanding beyond spot trading into
derivatives markets.
Webull
trades on NASDAQ under the ticker BULL and serves more than 24 million
registered users across 14 global markets. The announcement about the
introduction of crypto in the US did not immediately affect the company’s share
price in Monday’s premarket, while on Friday the stock had closed at $15.41.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
73% of Young Investors Say Traditional Wealth Building Is Broken – Here’s How They Trade Instead
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
