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UFC and Zuffa Boxing First to Add Polymarket Prediction to Live Broadcasts

Thursday, 13/11/2025 | 14:43 GMT by Tareq Sikder
  • Polymarket becomes first official brand partner of Zuffa Boxing, launching January.
  • Prediction markets gain traction as Polymarket and Kalshi record over $7.4 billion in October trades.
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TKO Group Holdings, the parent company of UFC and Zuffa Boxing, has signed a multi-year agreement with Polymarket. The deal will bring real-time fan sentiment tools to live fight broadcasts and in-venue experiences, the companies said today (Thursday).

UFC and Zuffa Boxing will be the first sports organizations to directly integrate prediction market technology into the fan experience.

Join IG, CMC, and Robinhood at London’s leading trading industry event!

Prediction markets have grown rapidly among retail traders. In October, Polymarket and Kalshi recorded over $7.4 billion in combined trading volume, driven mainly by sports-related contracts. The rise reflects growing interest in using these platforms for social forecasting and engagement, rather than traditional betting, as fans track outcomes in real time.

UFC Adds Fan Prediction Scoreboard Feature

A key feature of the agreement is the Fan Prediction Scoreboard, powered by Polymarket. The scoreboard will show how fans worldwide are forecasting each fight as it happens.

Polymarket operates social forecasting markets, not regulated sports betting. Users trade on yes-or-no questions, such as “Will Fighter A win this round?” Market prices shift as fan sentiment changes. The scoreboard adds an additional layer of information to broadcasts.

Polymarket will also serve as the first official brand partner of Zuffa Boxing, the professional boxing promotion set to launch in January 2026. The company will provide in-arena activations and digital content for upcoming fights.

QCEX Deal Enables Polymarket US Return

Meanwhile, Polymarket has acquired the parent company of QCEX, a CFTC-licensed exchange and clearinghouse, in a $112 million deal. The acquisition provides a legal framework for Polymarket to resume service to U.S. users.

Quadcode Group will serve as a strategic shareholder and technology partner. The move follows the conclusion of a federal investigation into Polymarket’s previous operations, which had led to restrictions on U.S. users.

QCEX received CFTC approval to operate as a derivatives exchange and clearinghouse in July. Polymarket allows trading on real-world events, including politics, sports, and international affairs, using cryptocurrency. A timeline for U.S. relaunch has not been disclosed.

TKO Group Holdings, the parent company of UFC and Zuffa Boxing, has signed a multi-year agreement with Polymarket. The deal will bring real-time fan sentiment tools to live fight broadcasts and in-venue experiences, the companies said today (Thursday).

UFC and Zuffa Boxing will be the first sports organizations to directly integrate prediction market technology into the fan experience.

Join IG, CMC, and Robinhood at London’s leading trading industry event!

Prediction markets have grown rapidly among retail traders. In October, Polymarket and Kalshi recorded over $7.4 billion in combined trading volume, driven mainly by sports-related contracts. The rise reflects growing interest in using these platforms for social forecasting and engagement, rather than traditional betting, as fans track outcomes in real time.

UFC Adds Fan Prediction Scoreboard Feature

A key feature of the agreement is the Fan Prediction Scoreboard, powered by Polymarket. The scoreboard will show how fans worldwide are forecasting each fight as it happens.

Polymarket operates social forecasting markets, not regulated sports betting. Users trade on yes-or-no questions, such as “Will Fighter A win this round?” Market prices shift as fan sentiment changes. The scoreboard adds an additional layer of information to broadcasts.

Polymarket will also serve as the first official brand partner of Zuffa Boxing, the professional boxing promotion set to launch in January 2026. The company will provide in-arena activations and digital content for upcoming fights.

QCEX Deal Enables Polymarket US Return

Meanwhile, Polymarket has acquired the parent company of QCEX, a CFTC-licensed exchange and clearinghouse, in a $112 million deal. The acquisition provides a legal framework for Polymarket to resume service to U.S. users.

Quadcode Group will serve as a strategic shareholder and technology partner. The move follows the conclusion of a federal investigation into Polymarket’s previous operations, which had led to restrictions on U.S. users.

QCEX received CFTC approval to operate as a derivatives exchange and clearinghouse in July. Polymarket allows trading on real-world events, including politics, sports, and international affairs, using cryptocurrency. A timeline for U.S. relaunch has not been disclosed.

Topics
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retail FX
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About the Author: Tareq Sikder
Tareq Sikder
  • 1989 Articles
  • 32 Followers
About the Author: Tareq Sikder
A Forex technical analyst and writer who has been engaged in financial writing for 12 years.
  • 1989 Articles
  • 32 Followers

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    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official
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