Trading technology provider Leverate has launched Acxelr8, the group’s newest professional services department. The new unit will be spearheaded by Leverate’s Chen Ben Nun, and will aim to improve a wide range of operations and functions amongst retail brokerages.
Acxelr8 represents Leverate’s latest initiative and efforts to improve client retention and acquisition amongst brokerages. With a diverse product suite at its disposal, Leverate is hoping to leverage the unit’s focus in the Far East, catering to brokers looking to gain an advantage in an increasingly cutthroat industry.
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Chen Ben Nun, the group’s new head of the unit, commented on the Acxelr8’s launch: “Acxelr8 is designed to support brokers achieve business excellence at all levels of operation, from the acquisition and conversion of new clients through to retention. The professional services available through Acxelr8, utilize advanced technology and applies business intelligence insights to support brokers achieve stronger profits.”
The new unit is also the group’s latest foray following the appointment of its new CEO Yasha Polyakov back in August. Mr. Polyakov previously outlined to Finance Magnates the group’s forward-looking agenda and efforts to help brokers.
The launch of Acxelr8 constitutes Leverate’s best measure to date to help address key headwinds amongst retail brokers, i.e. client acquisition and retention. These issues have loomed large not just for existing brokers but also for those looking to expand into new regions, namely Southeast Asia.