Integral partners with UK's FIXI to continue institutional FX expansion

Looks like 2010 is Integral's year if speaking of Forex software providers.

LONDON and MOUNTAIN VIEW, Calif. — (September, 13, 2010) — Integral Development Corp. (www.integral.com), a leading provider of FX trading solutions and services, and FIXI Plc (www.fixi.com) one of the UK’s leading FX brokers, announced today that they have added Integral’s FX Inside Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term aggregation service to FIXI’s suite of global FX liquidity solutions. It will be marketed under the name FIXI Prime Inside. This platform will allow FIXI to offer its institutional clients incomparable means of accessing their distributed global FX liquidity. The improved service and execution from this platform reinforces FIXI’s commitment to place its client’s interests first.

“Integral’s proficiency in this area of the FX technology sector gave us confidence that our clients would not only welcome this product, but embrace it,” said Richard Wynn, CEO, FIXI Plc. “By adding the flexibility to quickly adjust essential portions of our systems, we feel we will be able to grow our business much quicker.”

Adding FIXI Prime Inside will compliment FIXI’s operational efficiencies, and with the advanced risk management tools provided by Integral, allow the broker to improve its focus on its expansion into the institutional FX sector.

“FIXI is the latest example of a broker deploying our technology to advance its risk management capabilities and gain operational flexibility in support of growing their businesses,” said Harpal Sandhu, CEO, Integral Development Corp. “These game-changing attributes combined with access to Integral’s OTC FX trading network and FX Liquidity Aggregation Liquidity Aggregation Aggregation or liquidity aggregation can be characterized as the process of gathering buy and sell orders from different sources and directing them to a given executing party. This is most commonly done from multiple sources to minimize the risks from using a single liquidity provider. By aggregating liquidity from multiple sources, the broker is able to increase the depth of market it offers to its clients and therefore deliver better fills on the order flow when compared to when it uses a sing Aggregation or liquidity aggregation can be characterized as the process of gathering buy and sell orders from different sources and directing them to a given executing party. This is most commonly done from multiple sources to minimize the risks from using a single liquidity provider. By aggregating liquidity from multiple sources, the broker is able to increase the depth of market it offers to its clients and therefore deliver better fills on the order flow when compared to when it uses a sing Read this Term services will greatly benefit FIXI as well as its institutional clients.”

FX Inside Professional™ is an institutional-level Execution Management System (EMS) which aggregates and ranks prices from FIXI’s liquidity providers, giving its customers unmatched depth of liquidity and best execution. FX Inside Professional eliminates the need for viewing multiple FX applications on multiple screens by consolidating them into a single interface. FX Inside Professional's algorithmic capabilities support executing large trades across multiple liquidity providers with minimal slippage.

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About Integral - Integral develops and operates FX Grid, a global Multi-sided Trading Facility connecting active market participants with all major sources of FX liquidity. Together with FX Inside, its real-time EMS, Integral's products represent the intersection of direct market access and algorithmic trading in the forex markets. Founded in 1993, Integral maintains development, support, and sales offices in Silicon Valley, Chicago, New York, London, Hong Kong, Tokyo, Singapore and Bangalore. Investors include Accel Partners, Adams Street Partners, Hudson Ventures, Ignite Group, Mizuho Capital and Mitsubishi UFJ Capital. For more information, visit www.integral.com.

About FIXI Plc - (FIXI) is an independent investment and brokerage house offering worldwide coverage of foreign exchange, bullion and OTC options. Our clients include corporations, financial institutions and high net worth individuals. Authorized and regulated in the UK by the FSA FIXI is headquartered in London and maintains affiliations in all major financial trading centers.