IC, formerly known as IC Markets, has announced a partnership with Mexican footballer Guillermo Ochoa as part of its expansion strategy in Latin America.
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The move follows a series of recent sports sponsorships. Earlier this year, the firm signed a deal with Australian tennis player Alexei Popyrin ahead of the 2026 season. Before that, the MoneyGram Haas F1 Team named the firm as its official forex trading partner in a multi-year agreement announced before the season finale at the Yas Marina Circuit, with branding placed on several parts of the car.
IC Targets Mexico with Ochoa Partnership
The company said the latest agreement focuses on Mexico, which it identified as one of its fastest-growing markets. The partnership grants IC exclusive rights to use Ochoa’s name, image, and likeness in global marketing campaigns.
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Ochoa, who currently plays for AEL Limassol, remains a well-known figure in Mexican football. He has had a long international career and continues to have broad recognition across Latin America.
Rollout Focused on Engagement and Acquisition
IC said the collaboration will combine its trading platform with Ochoa’s profile to support regional growth and expand its client base. Andrew Budzinski, Founder of IC, described the move as “a strategic move, not a branding exercise.”
He said Ochoa represents “performance under pressure, consistency at the highest level, and absolute trust,” adding that the partnership would help the company “connect deeper, and convert stronger” in markets such as Mexico.
The company said it will promote the partnership through broadcast, digital, and social media channels, including live match exposure and localized content across Latin America. It expects the campaign to improve engagement and client acquisition.
