The platform's AI-powered features are replacing its legacy copy trading services.
AI can now deliver social feed content in a “faster [and] more accurate” way.
Public.com, which built its brand as “the social investing app,” has decided to end its social trading services. These features allowed users to view other traders' activity and insights on the markets.
Public Pivots Away from Social Trading
Announced yesterday (Thursday), the platform said the move was driven by advancements in artificial intelligence (AI)-powered tools and services.
“The core use cases of the social feed used to be people posting recaps of earnings calls and bite-sized updates on what’s happening in the markets on a given day,” Public wrote in a blog post titled Sunsetting Social. “Now, this exact content is created by AI—faster, more accurate, and embedded throughout the product experience, showing in the most relevant context.”
AI vs social content on Public.com
Public is now positioning itself as a multi-asset trading platform. It offers trading services in stocks, options, bonds, and other instruments. The platform also provides margin trading and crypto trading, with crypto services powered by Bakkt.
The company has quickly adopted AI to launch new tools and products. Last month, it introduced Generated Assets, an AI-powered feature that enables users to turn any thematic idea into a custom equity index.
Copy Trading Still Holds Its Ground
Public is not the only firm moving away from a social trading model. eToro, which went public last month, was also originally known for its social trading features. However, it has since evolved into a broader trading platform—though it still maintains its legacy copy trading services.
Copy trading remains widely used. Data from Brokeree Solutions shows that copy trading accounted for between 6% and 20% of brokerages' total trading volume in recent years. In 2024, firms that actively promoted copy trading and integrated it into other services saw 10% to 20% of their volume come from this segment.
Search interest in copy trading has also grown steadily. According to Google data, search queries for “copy trading” have increased by about 20% year-over-year for the past four years. Average monthly search volumes have doubled since the end of 2020.
Public.com, which built its brand as “the social investing app,” has decided to end its social trading services. These features allowed users to view other traders' activity and insights on the markets.
Public Pivots Away from Social Trading
Announced yesterday (Thursday), the platform said the move was driven by advancements in artificial intelligence (AI)-powered tools and services.
“The core use cases of the social feed used to be people posting recaps of earnings calls and bite-sized updates on what’s happening in the markets on a given day,” Public wrote in a blog post titled Sunsetting Social. “Now, this exact content is created by AI—faster, more accurate, and embedded throughout the product experience, showing in the most relevant context.”
AI vs social content on Public.com
Public is now positioning itself as a multi-asset trading platform. It offers trading services in stocks, options, bonds, and other instruments. The platform also provides margin trading and crypto trading, with crypto services powered by Bakkt.
The company has quickly adopted AI to launch new tools and products. Last month, it introduced Generated Assets, an AI-powered feature that enables users to turn any thematic idea into a custom equity index.
Copy Trading Still Holds Its Ground
Public is not the only firm moving away from a social trading model. eToro, which went public last month, was also originally known for its social trading features. However, it has since evolved into a broader trading platform—though it still maintains its legacy copy trading services.
Copy trading remains widely used. Data from Brokeree Solutions shows that copy trading accounted for between 6% and 20% of brokerages' total trading volume in recent years. In 2024, firms that actively promoted copy trading and integrated it into other services saw 10% to 20% of their volume come from this segment.
Search interest in copy trading has also grown steadily. According to Google data, search queries for “copy trading” have increased by about 20% year-over-year for the past four years. Average monthly search volumes have doubled since the end of 2020.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
CySEC Fines Wonderinterest €100K, Operator of CFD Brokers Zetano and Investago
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
