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Prop Firm MyFundedFX Rebrands to SeacrestFunded: Aligns Name with Its Broker Wing

Tuesday, 11/02/2025 | 07:31 GMT by Arnab Shome
  • The prop platform is now named SeacrestFunded, while the brokerage is called Seacrest Markets.
  • Its futures prop unit is still branded as MyFuturesFX.
A screenshot of SeacrestFunded website
A screenshot of SeacrestFunded website

MyFundedFX, a popular prop trading brand, has dropped its legacy name and rebranded as SeacrestFunded. The new name aligns the prop platform with the newly launched forex and contracts for difference (CFD) broker, Seacrest Markets.

However, the prop brand is keeping MyFunded Futures intact, offering prop trading services with futures instruments, at least for now.

Creating Trust by Being Broker-Backed

The latest rebranding indicates the prop firm’s push to align its branding as a broker-backed prop platform. Interestingly, a survey by PipFarm, another prop brand, showed that about 60 per cent of traders trust broker-backed prop trading platforms.

broker-backed prop

Although prop trading has gained momentum over the past few years, some of the industry's brands have been operating for almost a decade. Brokers, however, only entered this niche yet booming sector in the past year.

Some established brokers offering prop trading include OANDA, Axi, Hantec Markets, IC Markets, and ThinkMarkets. Many other mid- and small-sized brokers have also started offering prop trading, following in the footsteps of the bigger ones.

Props Entering the Legacy Brokerage Industry

Meanwhile, prop trading brands are shifting towards the legacy brokerage industry. FTMO recently surprised the industry by acquiring OANDA, one of the big names in the FX and CFD brokerage sector. Although the deal's financial details remained undisclosed, it clearly showed how large the Czech prop trading platform has become.

Finance Magnates earlier reported that FTMO ended 2023 with a revenue of $213 million. It also had about $82 million in cash at the end of that year.

However, Seacrest Markets, the broker behind the now-SeacrestFunded (previously MyFundedFX), is a new entrant in the market. It only operates with a license from South Africa’s regulator, the Financial Sector Conduct Authority (FSCA), which it obtained in 2023. Currently, the broker encourages new clients to test its platform through demo accounts.

Last month, then-MyFundedFX allowed non-U.S. traders to migrate back to the MetaTrader 5 (MT5) platform through the newly established brokerage platform. This also shows how a brokerage license can help prop trading platforms streamline their operations.

MyFundedFX, a popular prop trading brand, has dropped its legacy name and rebranded as SeacrestFunded. The new name aligns the prop platform with the newly launched forex and contracts for difference (CFD) broker, Seacrest Markets.

However, the prop brand is keeping MyFunded Futures intact, offering prop trading services with futures instruments, at least for now.

Creating Trust by Being Broker-Backed

The latest rebranding indicates the prop firm’s push to align its branding as a broker-backed prop platform. Interestingly, a survey by PipFarm, another prop brand, showed that about 60 per cent of traders trust broker-backed prop trading platforms.

broker-backed prop

Although prop trading has gained momentum over the past few years, some of the industry's brands have been operating for almost a decade. Brokers, however, only entered this niche yet booming sector in the past year.

Some established brokers offering prop trading include OANDA, Axi, Hantec Markets, IC Markets, and ThinkMarkets. Many other mid- and small-sized brokers have also started offering prop trading, following in the footsteps of the bigger ones.

Props Entering the Legacy Brokerage Industry

Meanwhile, prop trading brands are shifting towards the legacy brokerage industry. FTMO recently surprised the industry by acquiring OANDA, one of the big names in the FX and CFD brokerage sector. Although the deal's financial details remained undisclosed, it clearly showed how large the Czech prop trading platform has become.

Finance Magnates earlier reported that FTMO ended 2023 with a revenue of $213 million. It also had about $82 million in cash at the end of that year.

However, Seacrest Markets, the broker behind the now-SeacrestFunded (previously MyFundedFX), is a new entrant in the market. It only operates with a license from South Africa’s regulator, the Financial Sector Conduct Authority (FSCA), which it obtained in 2023. Currently, the broker encourages new clients to test its platform through demo accounts.

Last month, then-MyFundedFX allowed non-U.S. traders to migrate back to the MetaTrader 5 (MT5) platform through the newly established brokerage platform. This also shows how a brokerage license can help prop trading platforms streamline their operations.

Topics
prop trading
MyFundedFX
MyFundedFutures
SeacrestFunded
prop firms
About the Author: Arnab Shome
Arnab Shome
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About the Author: Arnab Shome
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
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    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official
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