Watch: Harnessing the Retention Lab with Scientific Trader Marketing
- "Put yourself in the mind of the trader."
Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.
Howard Bick is the Director for New Business and Legal at Optimove, a retention Automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term platform with offices in Tel Aviv, New York and London, employing 70 people.
This workshop is about retaining clients. As Howard puts it: "Traders are similar to gamblers- they don't stop trading. They just find somebody who they can trust and somebody they feel comfortable with to trade. So someone's getting their money- so once you have that person on board, the idea is to keep them."
"Data is gold."
We live in an era of 'Big Data Big Data Big data refers to the collection of data that is too complex and too large for processing by standard database tools. There is no specific quantity of data, which is set as a minimum level to be considered Big data. Image the data collected on global credit card transactions. Many governments used Big data analysis to study the recent pandemic spread. The term Big data was first introduced in 1980 by Charles Tilly.The term Big data was primarily used in computer science, statistics, and econome Big data refers to the collection of data that is too complex and too large for processing by standard database tools. There is no specific quantity of data, which is set as a minimum level to be considered Big data. Image the data collected on global credit card transactions. Many governments used Big data analysis to study the recent pandemic spread. The term Big data was first introduced in 1980 by Charles Tilly.The term Big data was primarily used in computer science, statistics, and econome Read this Term'. What this means is that businesses collect all kinds of statistics regarding their customers, potential, current and ex. It is important to utilize this raw information to develop winning strategies for data-driven retention marketing.
In this workshop, Howard discusses how to extract relevant data and flatten it, segmenting traders based on behavioral attributes, incenting traders based on their individual desires:
"If I'm a trader that opens positions on eurodollars on Wednesday nights at 10pm, send me something that's informative to what I'm going to do on Wednesday morning, not on Thursday afternoon..."
He explains the concept of treating marketing campaigns as scientific experiments, understanding the impact of every campaign on each trader. He notes that most traders are active on 2-4 different brokerages at the same time, which is why it is vital to intelligently focus resources on keeping them loyal to you.
Watch this informative workshop in the embedded link!
Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.
Howard Bick is the Director for New Business and Legal at Optimove, a retention Automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term platform with offices in Tel Aviv, New York and London, employing 70 people.
This workshop is about retaining clients. As Howard puts it: "Traders are similar to gamblers- they don't stop trading. They just find somebody who they can trust and somebody they feel comfortable with to trade. So someone's getting their money- so once you have that person on board, the idea is to keep them."
"Data is gold."
We live in an era of 'Big Data Big Data Big data refers to the collection of data that is too complex and too large for processing by standard database tools. There is no specific quantity of data, which is set as a minimum level to be considered Big data. Image the data collected on global credit card transactions. Many governments used Big data analysis to study the recent pandemic spread. The term Big data was first introduced in 1980 by Charles Tilly.The term Big data was primarily used in computer science, statistics, and econome Big data refers to the collection of data that is too complex and too large for processing by standard database tools. There is no specific quantity of data, which is set as a minimum level to be considered Big data. Image the data collected on global credit card transactions. Many governments used Big data analysis to study the recent pandemic spread. The term Big data was first introduced in 1980 by Charles Tilly.The term Big data was primarily used in computer science, statistics, and econome Read this Term'. What this means is that businesses collect all kinds of statistics regarding their customers, potential, current and ex. It is important to utilize this raw information to develop winning strategies for data-driven retention marketing.
In this workshop, Howard discusses how to extract relevant data and flatten it, segmenting traders based on behavioral attributes, incenting traders based on their individual desires:
"If I'm a trader that opens positions on eurodollars on Wednesday nights at 10pm, send me something that's informative to what I'm going to do on Wednesday morning, not on Thursday afternoon..."
He explains the concept of treating marketing campaigns as scientific experiments, understanding the impact of every campaign on each trader. He notes that most traders are active on 2-4 different brokerages at the same time, which is why it is vital to intelligently focus resources on keeping them loyal to you.
Watch this informative workshop in the embedded link!
Watch the rest of the summit's content here.