TFB wants to strengthen its presence in the MENA region.
The company aims to enhance its support capabilities for regional clients.
Tools for Brokers expands presence in the UAE with a new office in Dubai.
Tools for
Brokers (TFB), a technology provider for the financial services industry, has
announced the opening of a new representative office in Dubai. With this step,
the company wants to build its expansion strategy in the Middle East and North
Africa (MENA) region.
Technology Provider Tools
for Brokers Expands with New Dubai Office
The
decision to establish a presence in Dubai comes as the emirate continues to
cement its position as a global financial hub. With its strategic location and
robust infrastructure, Dubai has become an increasingly attractive destination
for financial technology companies seeking to tap into the region's growing
market.
The move
aligns with TFB's broader strategy to strengthen its foothold in the MENA
market. By having a local presence, the company aims to enhance its service
delivery and support capabilities for regional clients.
Albina Zhdanova, CCO at Tools For Brokers
“We've seen
continuous growth in the market over the past few years,” Albina Zhdanova,
Chief Commercial Officer at TFB, commented. “As the number of local clients and
partners has grown year to year, it made sense to set up a representative
office there.” Zhadanova joined TFB in 2012 and served as the Chief Operating Officer (COO) for over a decade. At the end of last year, when the company reshuffled management, she took over the position of Chief Commercial Officer, while Vladimir Viuchejskiy assumed the role of COO.
The
announcement comes on the heels of TFB's participation in the Forex Expo in
Dubai, where the company is showcasing its latest offerings. These include
updated versions of its flagship multiplatform liquidity bridge, Trade
Processor, as well as the TFB PAMM solution.
“Being even
closer to the market, we will continue to provide excellent service and support
and expand our presence and role in the market,” added Zhdanova.
Tools for
Brokers provides technology solutions for retail brokers, LPs, prop trading
companies, and hedge funds. The company's product ecosystem is built around its
Trade Processor liquidity bridge compatible with multiple trading platforms,
including MetaTrader, cTrader, DXtrade, and MatchTrader.
New cTrader and DXtrade Integrations
Staying on
the topic of trading platforms, TFB has recently expanded its offerings with
new integrations, focusing on enhancing services for prop trading firms and
brokers.
In early
August, TFB introduced a specialized cTrader package tailored for the growing
prop trading sector. This all-in-one solution aims to help prop trading
companies launch or enhance their operations. The package includes cTrader
Terminal Pack, cTrader Copy, and cTrader Invite Affiliate Program, along with
TFB's own products such as the Trade Processor liquidity bridge and risk
management solutions.
Earlier, in
April, TFB partnered with Devexperts to integrate the DXtrade platform into its
Trade Processor ecosystem. This integration enhances TFB's multiplatform
liquidity bridge, providing clients with a secure, user-friendly, and
regulatory-compliant trading platform. The collaboration expands access to a
wide range of instruments and diversified trading strategies.
Additionally,
TFB has joined forces with SALVUS Funds, an advisory firm specializing in
licensing and regulatory compliance. This partnership aims to simplify and
accelerate the process of launching brokerage businesses for TFB's clients,
which include retail brokers, hedge funds, and prop trading companies.
Tools for
Brokers (TFB), a technology provider for the financial services industry, has
announced the opening of a new representative office in Dubai. With this step,
the company wants to build its expansion strategy in the Middle East and North
Africa (MENA) region.
Technology Provider Tools
for Brokers Expands with New Dubai Office
The
decision to establish a presence in Dubai comes as the emirate continues to
cement its position as a global financial hub. With its strategic location and
robust infrastructure, Dubai has become an increasingly attractive destination
for financial technology companies seeking to tap into the region's growing
market.
The move
aligns with TFB's broader strategy to strengthen its foothold in the MENA
market. By having a local presence, the company aims to enhance its service
delivery and support capabilities for regional clients.
Albina Zhdanova, CCO at Tools For Brokers
“We've seen
continuous growth in the market over the past few years,” Albina Zhdanova,
Chief Commercial Officer at TFB, commented. “As the number of local clients and
partners has grown year to year, it made sense to set up a representative
office there.” Zhadanova joined TFB in 2012 and served as the Chief Operating Officer (COO) for over a decade. At the end of last year, when the company reshuffled management, she took over the position of Chief Commercial Officer, while Vladimir Viuchejskiy assumed the role of COO.
The
announcement comes on the heels of TFB's participation in the Forex Expo in
Dubai, where the company is showcasing its latest offerings. These include
updated versions of its flagship multiplatform liquidity bridge, Trade
Processor, as well as the TFB PAMM solution.
“Being even
closer to the market, we will continue to provide excellent service and support
and expand our presence and role in the market,” added Zhdanova.
Tools for
Brokers provides technology solutions for retail brokers, LPs, prop trading
companies, and hedge funds. The company's product ecosystem is built around its
Trade Processor liquidity bridge compatible with multiple trading platforms,
including MetaTrader, cTrader, DXtrade, and MatchTrader.
New cTrader and DXtrade Integrations
Staying on
the topic of trading platforms, TFB has recently expanded its offerings with
new integrations, focusing on enhancing services for prop trading firms and
brokers.
In early
August, TFB introduced a specialized cTrader package tailored for the growing
prop trading sector. This all-in-one solution aims to help prop trading
companies launch or enhance their operations. The package includes cTrader
Terminal Pack, cTrader Copy, and cTrader Invite Affiliate Program, along with
TFB's own products such as the Trade Processor liquidity bridge and risk
management solutions.
Earlier, in
April, TFB partnered with Devexperts to integrate the DXtrade platform into its
Trade Processor ecosystem. This integration enhances TFB's multiplatform
liquidity bridge, providing clients with a secure, user-friendly, and
regulatory-compliant trading platform. The collaboration expands access to a
wide range of instruments and diversified trading strategies.
Additionally,
TFB has joined forces with SALVUS Funds, an advisory firm specializing in
licensing and regulatory compliance. This partnership aims to simplify and
accelerate the process of launching brokerage businesses for TFB's clients,
which include retail brokers, hedge funds, and prop trading companies.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
