MTE-Media, a B2B financial education provider, is expanding its signals and market research services to MiFID2 regulated brokers. The move provides MTE’s popular infrastructure, which allows brokers to distribute and use the content for marketing funnels, sales, and retention activities.
The expanded offering also sheds light on the black box that is research pricing, after revised Markets in Financial Instruments Directive (MiFID II), which came into effect in January 2018, forced investment services providers to unbundle such payments from trading fees.
“A broker who wants to provide such services must obtain a Trading Advice license, develop and handle a costly content department,” MTE-Media said in a statement.
The debate has initially focused on price negotiations for research with some providers offering packages that include written reports and direct access to analysts. But some brokers have been caught off guard after some regulators, including the UK FCA, said that content produced by their in-house analysts would also count as research.
MTE operates a one-stop-shop
MTE already offers its business clients white label educational materials and market updates tools which they could offer under their own brand to their traders.
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The educational provider says its product suite has become more suitable for regulated brokers, including those who don’t hold a Trading Advice license. MTE Media’s offering includes live steam of market data, signals, news, and charts alongside an array of educational videos, courses, eBooks, and live webinars.
“Our hands on knowledge of combining content and marketing activities gives us edge in an industry which strives for proved and cost effective solutions” explains Erez Shifron, CMO of MTE Media.
Having opted to pay for research out of their own pockets rather than clients’, most brokers are now squeezing providers for every penny. As such, MTE operates a one-stop-shop to give their clients all the solutions they need without worrying about compliance.
The company says this approach aims to increase trader engagement and encourage marketing funnel efficiency. Through branded signals and market research, brokers can also use the materials to improve client loyalty, leading to increased conversion rates and improved trading volumes.
Eran Arvaz, the founder of MTE Media, also notes: “Leading the market forces us to stay dynamic and to continuously improve and upgrade our services. We are welcoming the new regulated brokers who already joined our family.”