A duo of experienced industry professionals has founded a new asset management company in Peru which is venturing into a relatively undeveloped niche of the Latam market. Zest Capital Peru SAC is a Peruvian Asset Management company co-founded in the beginning of 2016 by industry professionals Arthur Silva and Gonzalo Loayza.

The company will launch the first publicly registered eFX fund in the Latam region called Zest e-FX Liquid. The firm is listed in the public register in Peru, which makes it the first such fund in Latin America excluding funds which are domiciled offshore.

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Heading the company’s sales will be Arthur Silva, a well-known eFX market professional with over six years of experience at a number of foreign exchange brokers. After holding positions at FxPro and City & Merchant, he is joining Zest Capital to promote the fund in the local retail, HNW and institutional markets.

The company’s CEO is Gonzalo Loayza, who has over 30 years of experience in the financial markets and who is a certified hedge fund manager by the New York GTC Institute. Gonzalo has held C-level and board member positions at several companies in the Latam region. He has over 15 years of experience as a fund manager with over $250 million of Assets Under Management (AUM) worldwide.

Zest Capital has high growth expectations and are already in the development of its Zest Stocks Liquid and Zest Bonds Liquid Funds, both trading with US and European stock exchanges.

Through the last years, the eFX market has been facing numerous regulatory changes in order to provide transparency and a more centralized order settlement among top tier liquidity providers. By establishing an agreement with CFH Clearing, Zest eFX Liquid aims to provide full transparency for its investors by using a 100 per cent STP venue.

The fund’s goal is to be listed inside Peruvian Alternative Market Exchange (MAV, Mercado Alternativo de Valores) in order to act via MILA agreement with Chile, Colombia and Mexico markets. At present Zest Capital Peru SAC is not regulated by a financial regulatory agency, since the current legislative framework doesn’t require private funds to be supervised.